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The focus on price should give value-oriented players, including big-box retailers like Walmart and Target, as well as discounters a boost this quarter. Nearly six in 10 consumers (58%) say they prefer to do their holiday shopping at big-box stores, while 47% opt for ecommerce marketplaces and 34% favor discount retailers.

In April, Walmart led the retail rankings thanks to its advanced grid-based delivery system and an elevated in-store beauty experience. Amazon followed closely with the testing of a new AI-powered 鈥淏uy For Me鈥� feature designed to simplify purchases. Meanwhile, Temu and Shein adjusted their pricing strategies due to rising import costs, risking their low-price appeal. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

Walmart: For making its AI delivery optimization tool available to other companies and announcing early morning delivery. 8. Michaels: For launching a new online marketplace and in-store experiences. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Marketplaces lose share in places where US shoppers start their shopping journeys. How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. The top 10 ecommerce sites in the US. How big will Amazon get?

Semrush data cited by Reuters found that Temu and Shein were buying Google ad space on search terms like 鈥淲补濒尘补谤迟 Black Friday,鈥� 鈥淏ed Bath Beyond,鈥� 鈥淲补濒尘补谤迟 Clothes,鈥� and other key terms with major competing brands in hopes of targeting consumers during the Cyber Five. CPCs on 鈥淲补濒尘补谤迟 Clothes鈥� increased 16 times from August 2022 to August 2024.

At least five retailers and marketplaces in Canada鈥攍ed by Advance鈥攁re on buyers鈥� radar, per our survey. But they still have much work to do to steal share from Amazon Ads and Walmart Connect, the latter of which is No. 2 in buyer awareness and activity. Download our survey data in full here.

Amazon will continue to gain market share, but new competition from Temu, Walmart, and other retailers could stunt future dominance.

At the same time, grocery doesn't quite lend itself as well to a third party marketplace because you're not going to have third party sellers selling fresh foods or even CPG products necessarily through the marketplace.

Last week, retail marketplaces Thrive Market and Faire joined the growing number of retail media.

This could make consumers more comfortable with using these payments, increasing adoption, especially as big names like Walmart start to offer the payment method. Increases digital wallet competition. Given it鈥檚 now easier to switch between different providers, digital wallets will now have to work harder to keep their users.

The news: Target鈥檚 weak guidance eclipsed better-than-expected Q4 results, as it followed Walmart and Amazon in predicting a significant hit to profits amid tariff uncertainty. By the numbers: While Target has notably struggled to keep pace with its mass market peers, its Q4 showed promise.

Here鈥檚 how ad buyers ranked the retail media networks of 14 leading CPG-focused retailers鈥攊ncluding Ahold Delhaize, Albertsons, Amazon, Costco Wholesale, CVS, Instacart, Kroger, Target, and Walmart鈥攁ccording to the attributes they value most.

Amazon recently overhauled its grocery business in a bid to grow its share of online grocery dollars and reduce supply chain costs, but Walmart still has a commanding lead. Over six in 10 (61.4%) digital grocery buyers have ordered from Walmart, compared with 49.5% for Amazon.com and just 18.6% for Amazon Fresh.

More Chart of the Day:. 6/27 - Corner the marketplace. 6/26 - Where Gen Z buys. 6/25 - The CTVerse. 6/23 - Amazon on display. 6/22 - Game of phones.

Walmart looks to improve its online shopping experience: The retail giant cut down clutter on its revamped website and app to entice shoppers to browse and buy.

To combat this, Macy's plans to expand its online marketplace by adding 2,000 brands in 2023, while simultaneously planning to shutter 125 locations over the next three years. Best Buy reported a similar trend, with US sales falling almost 10% due to soft spending on computers, phones, home theaters, and appliances. However, it noted growth from videogaming products and tablets.

Amazon isn鈥檛 the biggest player in grocery ecommerce鈥攖hat鈥檚 Walmart. Amazon and Walmart Connect are the top two US retail media networks, followed by Target, Kroger, and Instacart. Takeaway: Don鈥檛 put all your retail media ad dollars in Amazon鈥檚 basket. Diversify your retail media ad spend, and be discerning.

But back in April, they announced that they were seeing positive growth from marketplace sellers within sponsored search ads so they opened up sponsored display ads to marketplace sellers and they pointed to that as being one of the key drivers of their growth. So they're innovating, they're iterating.

They also have the ability to leverage their stores for click and collect, and they have just a super vast selection of stuff, just like Amazon, thanks to their online marketplace. So I think they're going to do really well this holiday season. Sara Lebow:. Something I'm watching at Walmart is the potential of their app.

Visual search aims to reduce friction and increase conversion rates, particularly for retailers with large and diverse product catalogs, like secondhand or small business marketplaces. Combined image- and text-based search could make conversational search queries faster.

Digitally native D2C brands embrace traditional retail strategies: More are inking partnerships with retailers like Amazon and Walmart to expand their reaches and offset soaring acquisition costs.

While Facebook and Instagram ditched their livestream commerce initiatives last year, brands can still stream using Facebook or Instagram Live, using links to drive users to their websites or marketplace storefronts. 2. Built-in livestream platforms.

The only real challenger left standing is Walmart, which has followed the Amazon playbook to build out a large third-party ecommerce marketplace with an accompanying fulfillment network. Still, Walmart鈥檚 sales, both online and in stores, remain heavily weighted toward grocery.

CPG advertisers in particular rely on sponsored search for discoverability on crowded digital marketplaces and retailer-specific ecommerce sites. The number of retail advertising options is increasing.