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Reels and Shorts are gaining users and adding ad options. They still lag TikTok in several key areas, but now is the time for video advertisers to give them another look.

It's happening across platforms from TikTok to YouTube to Pinterest to Instagram, and really among pretty much all different types of users. Marcus:.

There have also been reports of scammers impersonating banks on WhatsApp to defraud customers. In January 2024, the official X account of the Securities and Exchange Commission (SEC) was hacked and posted misinformation in the regulator鈥檚 name. X blamed the SEC for not having enabled two-factor authentication, a security feature it limited to its paid subscription tier in March 2023.

Hispanic digital media usage rivals or exceeds that of the total population on most media platforms, especially Instagram and WhatsApp. Their strong online presence and enthusiasm for sharing product recommendations with friends make them both a target and an ally for advertisers.

Meta is launching an AI chatbot on WhatsApp that will help businesses automate tasks such as answering frequently asked questions. Early adopters have reported encouraging results.

Everybody, more or less has access one way or another to internet and wifi and so they're putting this product up on Facebook marketplace or WhatsApp. WhatsApp is a big communication tool, so they're just uploading pictures and people are coming and buying it in that way like you would've picked up your broken shelf. Same thing. Suzy Davidkhanian:.

In today鈥檚 podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America鈥檚 recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation.

So meta integrating its AI functionality into its search bars across Facebook and Instagram and WhatsApp early this year. And then if we extend that to retail media as well. So this is what I mean about interconnectedness. Evelyn Mitchell-Wolf:. Yeah, it's hard.

Tech firms are similarly concerned, with messaging platforms like WhatsApp and Signal suggesting they may pull out of the UK entirely than fall into line. A statement fine will be handed out by the end of the year. It may not be particularly big, and it may not be a particularly big name, but Ofcom will be under pressure to set out its stall early.

Today鈥檚 podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In 鈥楽tory by Numbers,鈥� we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In 鈥楩or Argument鈥檚 Sake,鈥� we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.

But a nationwide ban is a totally different beast, and platforms are not allowed to require users to prove their age by providing government issued identity documents for this. So legislators and regulators will be paying attention to whether the law holds up to any challenges and if it does, how exactly the platforms confirm the age of users.

That 27 million daily new users is three times more than the same period last year. If all those Facebook users formed a state, an American state, it would be the third most populated state in America. So it's a lot of people that they're adding. And Debbie also interesting to see that North America, it's kind of continuing that momentum that it had the previous quarter and the quarters before that.

The framework aimed to enable website and app publishers, as well as their ad tech partners, to provide users with a standardized experience through which to make privacy choices. The trouble was it didn鈥檛 pass legislative scrutiny. In October 2020, the Belgian Data Protection Authority (DPA) ruled that it failed to meet the required legal standards of data protection.

On today's episode, we discuss the impact Threads will have on Twitter usage, how much of a revenue boost this could be for Meta, and what advertisers should be thinking about with the arrival of this new app. "In Other News," we talk about Snap's efforts to tempt creators and whether it's possible to actually prove that social media is bad for teens. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.

I could use WhatsApp at the same time as watching that. You could have Google Shopping on one half of the screen and Amazon open on another to compare prices. Maybe you're pulling up stats at the same time as doing some kind of sports betting, using some kind of sports betting app perhaps. So there are some use cases there. All right, let's move to Peter.

I was trying to think of a good proxy and I was surprised to know that there are more voice assistant users than wearable users, for example. 89 million of those would've wrongly guessed if you asked me that in the multiple choice question. But yeah. Marcus Johnson:. Max? Max Willens:.

Lisa, what's your take on the FTC fining GoodRx for sharing users' health data with third parties for advertising purposes? Lisa Phillips:. This is just the first. The FTC was actually using the health breach notification rule, which has been in effect since 2012 at least. But they're now ramping up. This was the first case they've ever fined anyone for.