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Netflix saw a 16.8% increase in digital ad revenue in Q2 2024, marking the fourth consecutive quarter of growth, according to the company鈥檚 earnings.

YouTube, Netflix, and Amazon are Gen Alpha鈥檚 coolest brands, per an August 2024 report by Beano Brain that surveyed more than 55,000 kids under 14. To foster relationships with the generation that not only has growing spending power of its own, but also influences parent purchases, marketers will have to understand its evolving digital habits.

They are YouTube, TikTok, Instagram, and Snapchat. There are also more Gen X social network users than linear TV viewers, and YouTube is closing in.

Creators can repost TikTok content to YouTube Shorts. YouTube will redesign the TV version of the app with more playback tools and smoother options for commenting and subscribing. Updates to other YouTube properties:. YouTube Music. An AI-powered feature鈥擜sk Music鈥攃reates personalized radio stations for subscribers. It鈥檚 also available for YouTube Premium subscribers. YouTube Kids.

Disney is encouraging its viewers to play. Instacart is balancing food content and advertising. YouTube is experimenting with less-intrusive picture-in-picture placements for livestreams. Here is how advertisers can capitalize.

The news: YouTube is launching three updates to its 鈥淚nspiration鈥� tab for creators in YouTube Studio while giving users the opportunity to repost TikTok content to YouTube Shorts, per a Creator Insider video. The first update includes 鈥淏rainstorm from anywhere鈥� to help creators use past videos and comments to develop prompts and guidance for future videos.

Meta will nab a far bigger share of US digital ad spend (21.3%) than YouTube (5.6%) or Netflix (0.3%) this year, despite accounting for a nearly equal share of US time spent with digital, according to our June 2024 forecast.

Read the full report, YouTube for Marketers Explainer.

They can also use it to reinforce the importance of having a robust YouTube strategy and demonstrate how big YouTube is compared to the leading streaming platform. YouTube for Marketers Explainer (蘑菇AV subscription required). The CTV Opportunity(蘑菇AV subscription required).

Gen Alpha using YouTube Kids and then graduating to YouTube, all the while consuming YouTube Shorts, which gives Claire鈥檚 a place to reach younger consumers and their parents, who may watch with them. The retailer maintains presence across multiple platforms鈥攕peaking to parents primarily through Instagram while engaging younger consumers through YouTube Shorts.

YouTube has quietly developed a strong subscription business. Although YouTube is usually used as a free service monetized through ads, it says its YouTube Music and Premium services now have more than 100 million subscribers worldwide. In February 2024, YouTube shared that YouTube TV had surpassed 8 million subscribers in the US.

And YouTube is already the biggest platform for influencer marketing in terms of spend: We expect sponsored content spending on YouTube to exceed $3 billion this year in the US. In contrast, Spotify鈥檚 video initiatives are still nascent and have faced some early challenges鈥攁nd competing with an established player like YouTube could prove difficult for the platform.