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The number of US BNPL users has doubled since 2021, even though firms can鈥檛 fund rewards as richly as issuers do. But they do have retail connections.

Consumers look for deals, flexible payment options this holiday season: Over three-quarters of shoppers plan to hunt for discounts, while BNPL use is set to soar amid financial constraints.

GreenSky may be an attractive acquisition as consumers rely more on BNPL for essential purchases

Gen Zers will drive the growth of emerging payment methods, opening the door for providers to reach them through digital and mobile. But card-based payment methods are still relevant. To tap their rising spending power, providers must align their offerings with how Gen Z prefers to pay.

To keep up the momentum, the BNPL provider launched a Pay-in-2 product so it can expand into new payment categories

The travel booking site partnered with Stripe and Klarna to offer BNPL and smoother bank transfers.

The expected record-high rates will raise demand for budgeting tools, rewards focused on everyday spending, and BNPL.

Holiday retail sales will grow by approximately 4.5% in 2023, a slight increase from the previous year鈥檚 3.9% growth, according to our June forecast. While this growth may not seem significant, it would represent the sixth-fastest growth rate in holiday sales in the past 15 years, according to our forecast.

Apple鈥檚 product strength and established wallet reach will make the solution a prime competitor in a crowded market.

On today's podcast episode, we discuss the most important parts of the EU's new AI Act, what's missing, and how these rules could shape US regulation. "In Other News," we talk about what nefarious GPTs can get up to and a card-linked buy now, pay later (BNPL) offering. Tune in to the discussion with our analysts Carina Perkins and Yory Wurmser.

FMNs are a small but burgeoning part of commerce media, offering valuable first-party transaction data. Despite their promise, FMNs face scale limits due to data sensitivity and must find ways to shift audiences toward commerce-focused behaviors.

Retailers are prioritizing unified commerce solutions to help gain a complete picture of their business operations鈥攊ncluding consumer behavior. As the tech landscape becomes more complex, key players are emerging across channels.

During the event, BNPL transactions accounted for 6.4% of all orders, creating $461 million in revenues, most of which probably went to Affirm. Afterpay has recently teamed up with Ikea to offer BNPL services in-store and online for all US shoppers, which may help drive revenues for both the BNPL provider and Ikea. This was originally featured in the Retail Daily newsletter.

We may have been a little too early with some of our predictions鈥攔ollouts for Paze and FedNow took longer than we expected

Almost one-third (31%) of US consumers would prioritize spending on essential items this year if a trade war or tariffs increased the price of products they regularly purchase, according to a January survey from First Insight.

So next year, more than half of Gen Z digital buyers will use buy now, pay later services like Klarna and Affirm, putting them ahead of any other generation, including Millennials, in terms of use according to our forecast. What are the implications of this BNPL trend? Arielle Feger:.

The partnership is part of the BNPL provider鈥檚 operational overhaul and pivot to a fully white-label strategy

Expanding audience reach requires targeting the correct consumers. While true one-to-one advertising is still a dream, similar outcomes can be achieved by reaching the right audiences through affiliate marketing, paid social, and buy now, pay later (BNPL). 鈥淭his whole trend around personalization really applies to audiences as well,鈥� David Gill, vice president of consumer insights at Rakuten Advertising, said during our recent 鈥淢aster the Holidays with Winning Performance Marketing Strategies鈥� Tech-Talk Webinar. Data from affiliate marketing and social platforms can be used to identify which kinds of consumers brands should be reaching out to in order to expand their customer base.

On today's episode, we explore the evolution of the payments ecosystem and discuss the trends to look out for in 2023. In our 鈥淗eadlines鈥� segment, we discuss (among other things) buy now, pay later; credit card fees; and crypto. In 鈥淪tory by Numbers,鈥� we examine payments at retail stores. And in 鈥淔or Argument鈥檚 Sake,鈥� we debate whether interest rate scrutiny by regulators will impact credit card rewards programs. Tune in to the lively conversation between our host Rob Rubin and analysts David Morris and Jaime Toplin.

Amazon had another record Prime Day: While shoppers spent enthusiastically, their price consciousness was on full display as BNPL usage, comparison shopping increased.

It benefited from increased volume in its key growth categories, like BNPL and Braintree

Apple鈥檚 headline-grabbing buy now, pay later (BNPL), savings, and credit card products are just one part of the threat it poses in consumer banking: Its digital platform delivers an almost unbeatable user experience (UX) and is tailor-made for Gen Z. Banks must adapt quickly or risk losing market share.

On today's episode, we discuss why brands should be thinking more about community; Apple rolling out its buy now, pay later offering; consumers' shipping priorities; H&M's new resale program; what in-store retail robots can do; facts about US national parks; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, vice president of content Suzy Davidkhanian, and analyst Blake Droesch.