Gen Zers will drive the growth of emerging payment methods, opening the door for providers to reach them through digital and mobile. But card-based payment methods are still relevant. To tap their rising spending power, providers must align their offerings with how Gen Z prefers to pay.
Article
| May 23, 2023
To keep up the momentum, the BNPL provider launched a Pay-in-2 product so it can expand into new payment categories
Article
| May 17, 2023
The travel booking site partnered with Stripe and Klarna to offer BNPL and smoother bank transfers.
Article
| May 22, 2023
Holiday retail sales will grow by approximately 4.5% in 2023, a slight increase from the previous year’s 3.9% growth, according to our June forecast. While this growth may not seem significant, it would represent the sixth-fastest growth rate in holiday sales in the past 15 years, according to our forecast.
Article
| Sep 14, 2023
Apple’s product strength and established wallet reach will make the solution a prime competitor in a crowded market.
Article
| Mar 29, 2023
On today's podcast episode, we discuss the most important parts of the EU's new AI Act, what's missing, and how these rules could shape US regulation. "In Other News," we talk about what nefarious GPTs can get up to and a card-linked buy now, pay later (BNPL) offering. Tune in to the discussion with our analysts Carina Perkins and Yory Wurmser.
Audio
| Mar 12, 2024
Leading cash-back credit cards need to drive acquisition in a cutthroat segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.
Report
| Oct 7, 2024
FMNs are a small but burgeoning part of commerce media, offering valuable first-party transaction data. Despite their promise, FMNs face scale limits due to data sensitivity and must find ways to shift audiences toward commerce-focused behaviors.
Report
| Jun 20, 2025
How we got here: Apple Pay started partnering with BNPL players like Affirm shortly before shutting down its in-house Apple Pay Later offering. At the time, Apple said it planned to offer card-linked installments from Synchrony, Citi, and Fiserv. Apple Pay has since added Klarna as a BNPL option as well.
Article
| Jan 21, 2025
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| Apr 30, 2025
Source: ĢAV; Bizrate Insights
Chart
| Apr 30, 2025
Source: ĢAV; Bizrate Insights
During the event, BNPL transactions accounted for 6.4% of all orders, creating $461 million in revenues, most of which probably went to Affirm. Afterpay has recently teamed up with Ikea to offer BNPL services in-store and online for all US shoppers, which may help drive revenues for both the BNPL provider and Ikea. This was originally featured in the Retail Daily newsletter.
Article
| Oct 18, 2023
So next year, more than half of Gen Z digital buyers will use buy now, pay later services like Klarna and Affirm, putting them ahead of any other generation, including Millennials, in terms of use according to our forecast. What are the implications of this BNPL trend? Arielle Feger:.
Audio
| Nov 29, 2023
Social commerce is the fastest-growing US retail channel, and retailers will need to offer a seamless payment experience to maximize the opportunity. Understanding payment preferences will be key to ensuring conversion at checkout.
Report
| Jul 19, 2024
The partnership is part of the BNPL provider’s operational overhaul and pivot to a fully white-label strategy
Article
| May 9, 2023
Expanding audience reach requires targeting the correct consumers. While true one-to-one advertising is still a dream, similar outcomes can be achieved by reaching the right audiences through affiliate marketing, paid social, and buy now, pay later (BNPL). “This whole trend around personalization really applies to audiences as well,” David Gill, vice president of consumer insights at Rakuten Advertising, said during our recent “Master the Holidays with Winning Performance Marketing Strategies” Tech-Talk Webinar. Data from affiliate marketing and social platforms can be used to identify which kinds of consumers brands should be reaching out to in order to expand their customer base.
Article
| Nov 2, 2023
Amazon had another record Prime Day: While shoppers spent enthusiastically, their price consciousness was on full display as BNPL usage, comparison shopping increased.
Article
| Jul 13, 2023
It benefited from increased volume in its key growth categories, like BNPL and Braintree
Article
| May 10, 2023
On today's episode, we explore the evolution of the payments ecosystem and discuss the trends to look out for in 2023. In our “Headlines” segment, we discuss (among other things) buy now, pay later; credit card fees; and crypto. In “Story by Numbers,” we examine payments at retail stores. And in “For Argument’s Sake,” we debate whether interest rate scrutiny by regulators will impact credit card rewards programs. Tune in to the lively conversation between our host Rob Rubin and analysts David Morris and Jaime Toplin.
Audio
| Mar 20, 2023
Apple’s headline-grabbing buy now, pay later (BNPL), savings, and credit card products are just one part of the threat it poses in consumer banking: Its digital platform delivers an almost unbeatable user experience (UX) and is tailor-made for Gen Z. Banks must adapt quickly or risk losing market share.
Article
| Jun 12, 2023
On today's episode, we discuss why brands should be thinking more about community; Apple rolling out its buy now, pay later offering; consumers' shipping priorities; H&M's new resale program; what in-store retail robots can do; facts about US national parks; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, vice president of content Suzy Davidkhanian, and analyst Blake Droesch.
Audio
| Apr 6, 2023
The BNPL provider added a credit opt-out feature to help prevent consumers from going further into debt
Article
| May 25, 2023
Strong volume growth and 100 million users prove the BNPL provider’s successful expansion
Article
| Aug 25, 2023
US digital commerce platforms will process $471.37 billion of their own payments by 2026. As a result, they’ll enjoy stronger customer relationships, added revenues, and cross-sell synergy.
Report
| Jul 31, 2024
In today’s episode, we talk about what young people want most from a bank, their favorite alternative investments, and what their parents have taught them about saving for the future. Join the discussion with host and Head of Business Development Rob Rubin, Analyst Lauren Ashcraft and Senior Analyst Grace Broadbent.
Audio
| Apr 8, 2025