Affirm and Afterpay both shut down their rewards this year. And Affirm now boasts that interest-bearing loans—previously anathema to the BNPL conceit—make up 73% of its product composition. Affirm also hiked its maximum interest rate to 36% last year, well above the 24.7% national average for credit cards. Anti-BNPL pearl-clutching hasn’t helped.
Report
| Mar 25, 2024
Afterpay has recently teamed up with Ikea to offer BNPL services in-store and online for all US shoppers, which may help drive revenues for both the BNPL provider and Ikea. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Oct 18, 2023
Lesson learned: MAC worked with Afterpay, not only to attract Gen Z consumers but also to use Afterpay’s segmenting and targeting options to reach luxury beauty consumers in particular. By the numbers: Gen Z accounts for the fastest-growing generation of BNPL users in the US, with growth projected at over 20% in 2023 and 2024, according to our June 2023 forecast. 5.
Article
| Nov 2, 2023
We may have been a little too early with some of our predictions—rollouts for Paze and FedNow took longer than we expected
Article
| Dec 30, 2024
Almost one-third (31%) of US consumers would prioritize spending on essential items this year if a trade war or tariffs increased the price of products they regularly purchase, according to a January survey from First Insight.
Article
| Jan 23, 2025
It opened up its ecosystem and seemingly gave up its grand financial services ambitions. But it’s still a major payments player.
Article
| Dec 27, 2024
Trump's tariff policies fuel uncertainty: How brands and retailers can best prepare amid a perpetually shifting landscape.
Article
| Mar 11, 2025
The partnership is part of the BNPL provider’s operational overhaul and pivot to a fully white-label strategy
Article
| May 9, 2023
On today's episode, we explore the evolution of the payments ecosystem and discuss the trends to look out for in 2023. In our “Headlines” segment, we discuss (among other things) buy now, pay later; credit card fees; and crypto. In “Story by Numbers,” we examine payments at retail stores. And in “For Argument’s Sake,” we debate whether interest rate scrutiny by regulators will impact credit card rewards programs. Tune in to the lively conversation between our host Rob Rubin and analysts David Morris and Jaime Toplin.
Audio
| Mar 20, 2023
Amazon had another record Prime Day: While shoppers spent enthusiastically, their price consciousness was on full display as BNPL usage, comparison shopping increased.
Article
| Jul 13, 2023
It benefited from increased volume in its key growth categories, like BNPL and Braintree
Article
| May 10, 2023
The BNPL provider embarked on a full restructure to regain growth and achieve profitability
Article
| May 11, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Gen Zers discover products; where they stand on buy now, pay later; and how loyal they really are to brands. Then, for "Pop-Up Rankings," we rank three campaigns that really worked with Gen Z. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and editor Catherine Ollinger.
Audio
| Nov 29, 2023
Apple’s headline-grabbing buy now, pay later (BNPL), savings, and credit card products are just one part of the threat it poses in consumer banking: Its digital platform delivers an almost unbeatable user experience (UX) and is tailor-made for Gen Z. Banks must adapt quickly or risk losing market share.
Article
| Jun 12, 2023
On today's episode, we discuss why brands should be thinking more about community; Apple rolling out its buy now, pay later offering; consumers' shipping priorities; H&M's new resale program; what in-store retail robots can do; facts about US national parks; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, vice president of content Suzy Davidkhanian, and analyst Blake Droesch.
Audio
| Apr 6, 2023
The BNPL provider added a credit opt-out feature to help prevent consumers from going further into debt
Article
| May 25, 2023
Strong volume growth and 100 million users prove the BNPL provider’s successful expansion
Article
| Aug 25, 2023
In the last of five reports in our “Payments Ecosystem” collection, we look at what’s influencing retail sales growth across in-store, online, and social commerce channels—and what it means for payment providers.
Report
| May 17, 2024
A lot can happen in a week. Rue21’s customer overlap with TikTok Shop could position the brand to benefit from a potential TikTok ban. Meanwhile, Gen Z consumers are increasingly choosing alcohol-free lifestyles, reflecting health-conscious preferences. Cost-consciousness drives brand switching, but convenience remains key in purchase decisions. Here are five stats that caught our eye this week.
Article
| Jan 17, 2025
Financial institutions are vying with nonbanks for customers in a sluggish lending market. Updating their marketing, lending, and product strategies can help attract and keep customers, slowing the outflow to nonbank lenders.
Report
| Jun 20, 2024
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| Aug 29, 2024
Source: ĢAV; Bizrate Insights
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| Aug 16, 2024
Source: ĢAV
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| Aug 16, 2024
Source: ĢAV
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| Aug 16, 2024
Source: ĢAV
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| Aug 16, 2024
Source: ĢAV