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The triopoly鈥檚 share of ad spending in Canada is much higher than in the US and UK. Google, Meta, and Amazon make up nearly three-quarters of Canada鈥檚 digital ad market. That鈥檚 much higher than in the US and UK. In smaller ad markets like Canada, local publishers have a more difficult time competing with foreign tech giants.

Canada鈥檚 share trails the US and UK significantly. The UK is among the highest-penetrated ecommerce countries in the world, with a share of 30.4% this year. The US, by comparison, has a 16.2% share. However, Canada is in line with the worldwide average of 12.5%, excluding China. A mix of factors is behind Canada鈥檚 lagging position.

In March 2023, the UK-based neobank started developing an FMN. Revolut is seeking to monetize its 30 million customers鈥� transaction data as it awaits its UK banking license. The advertising push is headed by Inam Mahmood, former director of strategic partnerships for ecommerce at TikTok UK. Ads will appear within the existing rewards section of its app, Revolut Shops.

27% of UK and US adults plan to start buying holiday gifts as early as October, according to an April 2024 survey from Salsify.

However, the reported revenues for the EU and the UK represent almost four-fifths of the total (including Latin America and rest of world). So, a significant amount of livestream revenue growth for the combined regions is likely coming from Western Europe. The UK may overindex here, with over 50% of UK internet users showing at least some interest in livestream commerce, per Toluna Start.

German grocery retailer Lidl launched a TikTok Shop pop-up in the UK, marking one of the first major grocery retailers to experiment with TikTok鈥檚 ecommerce capabilities.

As Temu and Shein slow US activity, Europe and the UK are emerging as fallback markets, where both brands are still advertising heavily.

It became available in the UK in 2021. Operations under pressure: This move comes as TikTok Shop is feeling the heat from ByteDance after failing to meet its 2024 sales goals, with staff facing new pressures to improve performance, per a Business Insider report.

The attack also impacted UK grocers Morrisons and Sainsbury鈥檚. Some of Ahold Delhaize鈥檚 US ecommerce and pharmacy operations were forced offline due to a cybersecurity issue, resulting in empty shelves at some stores and dragging down delivery partner Instacart鈥檚 Q4 sales outlook.

Just Walk Out鈥攚hich Amazon continues to use in Amazon Go stores, Amazon Fresh in the UK, and third-party retailers鈥攔elies on shelf sensors, which are expensive to operate, wrote Grabango CEO Will Glaser in a blog post earlier this month.