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For example, last year, Adidas partnered up with Roblox user WhoseTrade, who designed everything from a virtual rainbow ski to a unique $20,000 virtual necklace that also came with a custom, one-of-a-kind pair of Adidas shoes. Additionally, Walmart Discover's press release said that the experience will spotlight "community creators, from digital fashion designers to experience developers.".

Grocery is now the second-largest ecommerce category behind apparel, footwear, and accessories. Digital grocery sales will grow by more than $67 billion over the next four years. Section 2: Evolving consumer habits. Nearly 7 in 10 ecommerce buyers will make at least one digital grocery purchase in 2028. Online grocery shopping is a weekly occurrence for many digital grocery buyers.

Physical retail is the leading channel for product discovery, while digital channels complement it by influencing decisions after discovery. To convert shoppers, prices must be competitive, but reviews also heavily influence purchases, especially in apparel and shoes.

Some 59% of US consumers will seek more affordable apparel options, like from secondhand retailers, if government policies make apparel more expensive, according to a March survey from ThredUp and GlobalData. Over the next year, US consumers plan to spend 34% of their apparel budget on secondhand, with Gen Zers and millennials planning to spend 46% of their budget on secondhand.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

The average price of Ralph Lauren products is up 80% since 2018: The apparel company is focused on elevating its brand perception.

More than 181 million people in the US will be Amazon Prime members this year, representing nearly 7 in 10 (73.7%) US internet users, according to our July 2024 forecast. Many of them turn to influencers before checking out; others can be won over by better discounts from competitor retailers; while some favor Amazon for fashion over groceries.

However, the cost of living remains high, and shoppers are planning cutbacks on discretionary categories such as fashion and big-ticket purchases, per PwC鈥檚 September 2024 Consumer Sentiment Survey. People will keep buying more secondhand clothes in 2025. Some 41% of UK adults now buy and wear more secondhand clothing than they did two years ago, per a September 2024 survey by Oxfam.

Chinese fast-fashion retailer Shein has reentered India after a nearly five-year absence sparked by a border clash. In early 2025, Shein made a comeback through a strategic partnership with Reliance Retail. This collaboration led to the launch of the Shein India Fast Fashion app, available on both Google Play Store and Apple App Store.

Symphony Showcase lets marketers create AI avatar demos鈥攆rom clothing to apps鈥攂y uploading an image and choosing a persona, though early versions have been characterized as rough.

C) Dancing shoes. D) A casket. In the ad, Goggins lists the unlikely items consumers can find on the Walmart app, including a sauna, bear spray, and dancing shoes. Walmart does, in fact, sell caskets, but it was not one of the items highlighted in the ad. June 10, 2025. Which is the top frustration of US beauty consumers while shopping in-store?

Retail includes mail-order/catalog; restaurants/fast food; drug stores; retail stores; cosmetics stores; and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Apparel and accessories includes clothing such as sportswear and workwear, luggage, watches and jewelry, handbags, eyewear, and footwear.

As costs rise, price-sensitive consumers may begin to look elsewhere鈥攑articularly in highly penetrated, low-margin categories like apparel, toys, tech accessories, and home decor. Slower growth in these segments could drag down overall ecommerce expansion.

Why this matters: Clothes and accessories are a major volume driver for buy now, pay later (BNPL) providers like Affirm. Fashion and beauty accounted for 15% of Affirm鈥檚 gross merchandise volume (GMV) in Q2 FY 2025 (ending December 31, 2024). GMV in this segment shot up 20% YoY during the quarter. Affirm partnered with more than 45 fashion merchants in the past six months.

蘑菇AV four dozen accessories are available, but the company expects to add hundreds more. The truck comes in gray only, but buyers can get a DIY wrap kit or have the company wrap it before shipping. Trucking in the competition: TELO is also entering the small-truck EV market, with delivery expected in late 2026 or early 2027. It鈥檚 about the size of a MINI Cooper and has a range of 260 miles.

It鈥檚 easier than ever to find fashion resale online: The latest example of that is Rent the Runway鈥檚 new storefront on Amazon Fashion.

That hasn鈥檛 yet dampened sales, if only because more consumers are going into debt or using buy now, pay later (BNPL) options to finance the purchase. 86% of Gen Zers admit to overspending during live events, not only on tickets but also on adjacent categories like food and beverages as well as apparel and accessories, per a survey by Merge.

While retail as a whole is looking for ways to deploy generative AI to support operations and enhance customer experience, fashion ecommerce is likely to see some of the biggest impacts.

As apparel retailers grapple with consumers鈥� pullback in discretionary spending, a few common themes are emerging. Some are refocusing on core consumers while others are experimenting with cutting-edge technologies.

It鈥檚 hard to deny social media鈥檚 influence on how consumers discover and even sometimes purchase products. But there are other platforms out there besides Instagram and TikTok that can help brands engage with consumers, especially when it comes to fashion.

Gen Z spends significantly on beauty products online while favoring in-store shopping for apparel. For groceries, this tech-savvy generation relies heavily on search engines and social media to discover new products. Additionally, the trend toward low- and no-alcohol beverages is gaining momentum, as many Gen Zers embrace initiatives like Dry January.

Clothing is the top category across age and gender. According to the December 2023 Insider Intelligence Ecommerce Survey (conducted by Bizrate Insights), more than half of respondents in each group reported buying clothing online at least once in the past month

38.5% of US clothing buyers say they discover brands and products by browsing in-store, according to our November 2023 Consumer Path to Purchase survey.

57% of US adults have used eBay to purchase secondhand luxury fashion and accessories online in the past year, according to March 2024 data from CivicScience.

2022 ended with nearly 3.5 times more brands operating resale programs than in 2021, per an analysis by thredUP. And 2023 continues to bring new resale initiatives from major names in fashion, such as H&M, J.Crew, and Kate Spade.