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In their homes, consumers use augmented reality tools to see how a piece of furniture may fit in their spaces or to virtually try on makeup. In stores, consumers use their phones to check prices and offers, as well as check product reviews and testimonials. On the go, consumers use mobile apps and websites to research products and make purchases.

础尘补锄辞苍鈥檚 AR endeavor pays off. The stat: 31% of consumers who have used 础尘补锄辞苍鈥檚 View in Your Room AR tool (which enables shoppers to 鈥減lace鈥� products like furniture into their real-world environments) say it has led them to buy something from Amazon they would otherwise only buy in person.

Mobile AR is already a serious moneymaker. Yesterday鈥檚 Chart of the Day: Facebook smart.

Iyer stressed the importance of personalizing content to shoppers at the point of purchase, either through QR codes, augmented reality (AR) features, or live demonstrations that turn the store into a 鈥渄igital storytelling鈥� space. Social commerce provides another storytelling opportunity. Social is 鈥渢he new playground for shoppers,鈥� specifically Gen Z and millennial consumers, noted Iyer.

Here's how marketers can take advantage of 5G:. 5G will improve mobile AR immersive experiences. 5G is making AR experiences on mobile devices run much faster and smoother. Improved data flows will enable marketers to target consumers more directly and create more complex experiences for them. Digital ads will also improve.

Why it matters: The number of US consumers who use AR to shop will increase 13.9% in 2024 to 47.6 million people, per our forecast. Picture perfect: For advertisers who need a little creative boost, generative AI can do that, too. Google鈥檚 Product Studio, which is rolling out this week, uses AI to help merchants create and manage product imagery.

The Cellular Telecommunications Industry Association (CTIA) told Ars Technica that 鈥渢he FCC's current maps are based on old data from June 2022.". 鈥淭hey鈥檙e reporting hypothetical service, not actual service,鈥� said Christopher Ali, a telecommunications professor at Pennsylvania State University.

One way retailers can reduce and manage returns is by providing customers with more information on product pages, including high-quality product descriptions, 3D or 360-degree imagery, AR tools, and customer reviews with photo and video. 5. VR may play a bigger role in beauty.

For example, Walmart and Ikea each launched digital experiences that let shoppers use their smartphones to see what furniture would look like in their homes and Amazon earlier this year rolled out an augmented reality (AR) try-on feature for shoes. A handful of merchants began charging customers for returns to offset rising costs and protect margins.

As mobile plays a bigger role in DOOH, expect more innovation in AR and QR codes, said Nicklin. He pointed to a 2023 activation from Google that used AR technology to allow users to play Space Invaders around their cities. These innovations will marry DOOH and mobile, allowing for improved targeting and engagement. Some 73% of US consumers view DOOH ads favorably, according to the OAAA study.

The caveat: Meta should invest cautiously鈥攅arnings could quickly be offset by losses鈥攊n context, the company lost $7.7 billion on its AR/VR Business in the past six months. Our take: How Big Tech companies recover from the economic downturn is indicative of their future success.

Apple鈥檚 attention has been divided recently across a monumental AI pivot and its AR/VR aspirations, both of which have yet to be profitable. Samsung has baked some AI features into its latest Galaxy devices and is the first Google partner to integrate access to Gemini Pro and Imagen 2 with Vertex AI on cloud for smartphones.

Augmented reality (AR) and virtual reality (VR) can help consumers visualize how clothing will look on their bodies or how furniture will look in their homes. 鈥淭here's also some great AI technology which helps people pick the right size,鈥� said Perkins.

The exchange rates used are as follows:. 2016: ARS 14.76 per US dollar. 2017: ARS 16.55 per US dollar. 2018: ARS 34.50 per US dollar. 2019: ARS 54.80 per US dollar. 2020: ARS 76.60 per US dollar. 2021: ARS 98.81 per US dollar. 2022鈥�2027: ARS 148.80 per US dollar.

鈥淪nap鈥檚 strong association with AR has made it especially difficult to navigate the headwinds,鈥� said Insider Intelligence principal analyst Jasmine Enberg. 鈥淪napchat users love it, but advertisers don鈥檛 understand it, and with fewer ad dollars to go around, they鈥檝e been less willing to experiment on the platform.鈥�. The company was forced to let go of one in five employees鈥�1,300 in all鈥攊n August.

AR/VR: Manufacturers including Tooz, TCL, Xiaomi, and ZTE displayed smart glasses, which were more concepts than legitimate products. VR and extended reality (XR) headsets also had a presence, and Qualcomm announced agreements with several telecom companies for XR devices and support.

The platform is an innovator in AR, AI, and social media (remember, Snap invented Stories). But new tech and high use aren鈥檛 translating to ad revenues, which we project will decline by 1.8% this year to $2.08 billion. Gen Z pros and cons: Snapchat is a favorite for Gen Z users, with more teens and young adults spending more time on the platform.

The platform鈥檚 continued investments in AR and AI technology are likely to propel user growth and engagement. My AI鈥檚 expansion is notable as well: Initially launched exclusively for Snapchat+ subscribers, it's now freely available for all Snapchat users.

Google鈥檚 Live View, which transforms users鈥� smartphones into an augmented reality (AR) tool to tour cities via Maps, is expanding to cover more cities, airports, train stations, and shopping districts. The tech giant is also adding new features to help EV drivers find charging stations and plan their routes based on battery charge level.

Pinterest鈥檚 commerce initiatives over the past year have included a shopping API to let merchants sync their catalogs to the platform, personalization advancements to surface more relevant results for users, a hosted checkout feature, and AR try-on tools for furniture and decor.

It鈥檚 doubling down on features like subscription service Snapchat+ that appeal to loyal users, while working to bring its augmented reality (AR) tech off the platform. Though Snapchat+ won鈥檛 be a revenue boon, it will help to increase engagement, and Snap鈥檚 new AR integrations could position it well for future non-ad revenue growth. LinkedIn and Reddit Will Gain From Twitter鈥檚 Losses.

With AR and VR device shipments expected to grow nearly 7x in just four years, the FTC is betting that Meta is as prescient with its VR ambitions as it was when it acquired Instagram and WhatsApp.

Only 8% of internet users worldwide say they are likely to buy an AR/VR headset or device within the next 12 months, per a November 2023 survey from Capgemini. This is much lower than the 30% of consumers who say they鈥檒l invest in smart home security or the 29% that would buy health wearables/tracking devices.

If augmented reality (AR) doesn鈥檛 make the dressing room virtual, AI will. It鈥檚 likely we will see some combination of the two. Walmart already has an AI-powered virtual dressing room, which allows users to visualize products on different body types.

Meanwhile, QR-launched AR can bring OOH advertising to life, offering consumers exclusive interactive experiences that blend the virtual and real worlds. Customers can see 3D models of products, uncover special deals, or see how a certain product may look in their home.