蘑菇AV

US consumers will spend 8.6 hours daily with digital media in 2025. How they divide that time across devices is evolving as video content drives strong growth in connected TV usage.

B2B social media has evolved from an awareness tool into a central part of how brands build trust, influence buying decisions, and drive business growth. AI, video, and influencer marketing are reshaping strategies and raising expectations for measurable impact.

In today鈥檚 episode, 鈥媤e talk about the promise and challenges financial media networks face in the burgeoning commerce media network landscape.鈥� Join the discussion with host and Head of Business Development Rob Rubin, 鈥婸rincipal Analyst Sarah Marzano, and Senior Analyst Max Willens.

Industry-leading songwriters are backing the rollout at a time when independent artists drive 48% of streaming revenues. 鈥淲e're seeing a growing trend of music fans wanting to discover and follow the creators behind their favorite songs,鈥� said Laura Willoughby, director of Warner Chappell Music, one of the many labels adding their songwriters to TikTok.

Spotify will offer Partner Program in nine new markets: The platform hopes to attract more creators by expanding monetization opportunities鈥攁nd draw attention from YouTube.

This is the first installment of our biannual 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

As consumers watch their wallets and spend more time at home amid a tough economic environment, CTV streaming platforms could find themselves well-positioned. It鈥檚 also possible that CTV ad spending will nearly flat-line. Downward CPM pressure and weak upfront commitments following the initial tariff announcements don鈥檛 bode well for CTV鈥檚 outlook.

Over half of sports audio listeners have made a purchase based on sports ads, while over three-quarters have taken some action after hearing an ad. With 66% of the US population identifying as sports fans, sports represents a touchpoint likely to drive purchases.

So, we're running streaming video, we're running streaming audio, we're running a lot of upper funnel campaigns, in addition to the performance marketing. And what we've seen is a direct positive result on the business. You actually see the efficiencies in paid search, which is obviously a very solid performing sales channel for many retailers.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

CTV time鈥攚hich does not include traditional cable TV viewed via a CTV, but does include all forms of OTT streaming, digital pay TV, digital audio, and other apps accessed via a CTV鈥攈as risen rapidly in recent years. We project it will finally catch up with old-fashioned linear TV in 2026. Click here to view our various forecasts for US time spent with media, by device.

In today鈥檚 episode, we talk about how AI has changed finserv鈥檚 approach to advertising and which areas of bank marketing will be affected the most. Join the discussion with host and Head of Business Development Rob Rubin, Analysts Lauren Ashcraft and Jacob Bourne.

B2B influencer marketing has become a key strategy for driving trust and engagement. Buyers turn to industry experts, micro-influencers, and thought leaders for credible insights. Marketers should use video and events to maximize reach as well as AI for efficiency and measurable ROI.