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From music streaming to immersive experiences: Infinite Reality wants to build virtual music venues where fans can get together and watch shows, chat with artists, and even purchase physical merchandise and NFTs.

Well, this capability has always existed with streaming services and it was one of the selling points of moving away from the cable bundle into the streaming era.

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

AI voice tech reshapes content marketing: ElevenLabs is helping brands scale multilingual campaigns and allowing creators to monetize their voices鈥攂ut trust and authenticity remain concerns.

In today鈥檚 episode, we talk about whether regulators will allow, and consumers will adopt, AI over human financial advisors. Will AI close or widen the wealth gap? What happens if an AI financial advisory loses your money? Join the discussion with host and Head of Business Development Rob Rubin, and Analysts Lauren Ashcraft and Jacob Bourne.

On today's podcast episode, we discuss what might happen to just a select few traditional media companies, what AI rules might look like, and how a Trump presidency will affect the US ad market. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Vice President of Content Paul Verna.

Just over two-thirds of the population will be digital audio listeners this year, including nearly 75% of internet users.

On today's podcast episode, we discuss which retailers have the most to gain from New Year's resolution making, attitudes towards them, and how they can capitalize on them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Senior Director of Briefings Jeremy Goldman.

The average listener already spends 8 minutes per day listening to streaming audio from CTVs. Some of that comes from video services鈥攍ike YouTube鈥攖hat are major media for streaming, including podcasts. Even traditional audio streaming services and CTV platforms, such as Spotify and Roku, have partnered to create image and video ads that play during audio streaming.

On today's podcast episode, we discuss whether Bluesky can sustain this user growth momentum, how much of a threat it is to X (Twitter), and if in fact it is Threads that is actually about to snatch the microblogging crown. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.

If you're one of these companies that is seeking to get through a regulatory hurdle in acquiring someone, as many of these streaming companies are trying to do, advertising on X is probably in your interest and you can devote a not majorly significant portion of your spending as an olive branch in exchange for something more significant. Jeremy Goldman (14:47):.

Several retailers have focused instead on in-store audio/radio, which requires a much smaller investment. 鈥淚f we鈥檙e addressing a customer in a social environment or in a TV environment or in our own app, and we know a lot about them, it鈥檚 a missed opportunity if we don鈥檛 also tailor the creative to the environment and to what we know about them.

But the audio format itself poses a problem: Digital advertisers are accustomed to measuring ad performance through click-through rates and other metrics that don鈥檛 translate to audio, making ROI difficult to track. Advertisers have also complained about issues and a lack of features on Spotify鈥檚 ad manager.