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Iyer stressed the importance of personalizing content to shoppers at the point of purchase, either through QR codes, augmented reality (AR) features, or live demonstrations that turn the store into a 鈥渄igital storytelling鈥� space. Social commerce provides another storytelling opportunity. Social is 鈥渢he new playground for shoppers,鈥� specifically Gen Z and millennial consumers, noted Iyer.

Here's how marketers can take advantage of 5G:. 5G will improve mobile AR immersive experiences. 5G is making AR experiences on mobile devices run much faster and smoother. Improved data flows will enable marketers to target consumers more directly and create more complex experiences for them. Digital ads will also improve.

Mobile AR is already a serious moneymaker. Yesterday鈥檚 Chart of the Day: Facebook smart.

The caveat: Meta should invest cautiously鈥攅arnings could quickly be offset by losses鈥攊n context, the company lost $7.7 billion on its AR/VR Business in the past six months. Our take: How Big Tech companies recover from the economic downturn is indicative of their future success.

The Cellular Telecommunications Industry Association (CTIA) told Ars Technica that 鈥渢he FCC's current maps are based on old data from June 2022.". 鈥淭hey鈥檙e reporting hypothetical service, not actual service,鈥� said Christopher Ali, a telecommunications professor at Pennsylvania State University.

One way retailers can reduce and manage returns is by providing customers with more information on product pages, including high-quality product descriptions, 3D or 360-degree imagery, AR tools, and customer reviews with photo and video. 5. VR may play a bigger role in beauty.

Apple鈥檚 attention has been divided recently across a monumental AI pivot and its AR/VR aspirations, both of which have yet to be profitable. Samsung has baked some AI features into its latest Galaxy devices and is the first Google partner to integrate access to Gemini Pro and Imagen 2 with Vertex AI on cloud for smartphones.

Augmented reality (AR) and virtual reality (VR) can help consumers visualize how clothing will look on their bodies or how furniture will look in their homes. 鈥淭here's also some great AI technology which helps people pick the right size,鈥� said Perkins.

As mobile plays a bigger role in DOOH, expect more innovation in AR and QR codes, said Nicklin. He pointed to a 2023 activation from Google that used AR technology to allow users to play Space Invaders around their cities. These innovations will marry DOOH and mobile, allowing for improved targeting and engagement. Some 73% of US consumers view DOOH ads favorably, according to the OAAA study.

AR/VR: Manufacturers including Tooz, TCL, Xiaomi, and ZTE displayed smart glasses, which were more concepts than legitimate products. VR and extended reality (XR) headsets also had a presence, and Qualcomm announced agreements with several telecom companies for XR devices and support.

Only 8% of internet users worldwide say they are likely to buy an AR/VR headset or device within the next 12 months, per a November 2023 survey from Capgemini. This is much lower than the 30% of consumers who say they鈥檒l invest in smart home security or the 29% that would buy health wearables/tracking devices.

Google鈥檚 Live View, which transforms users鈥� smartphones into an augmented reality (AR) tool to tour cities via Maps, is expanding to cover more cities, airports, train stations, and shopping districts. The tech giant is also adding new features to help EV drivers find charging stations and plan their routes based on battery charge level.

鈥淪nap鈥檚 strong association with AR has made it especially difficult to navigate the headwinds,鈥� said Insider Intelligence principal analyst Jasmine Enberg. 鈥淪napchat users love it, but advertisers don鈥檛 understand it, and with fewer ad dollars to go around, they鈥檝e been less willing to experiment on the platform.鈥�. The company was forced to let go of one in five employees鈥�1,300 in all鈥攊n August.

The exchange rates used are as follows:. 2016: ARS 14.76 per US dollar. 2017: ARS 16.55 per US dollar. 2018: ARS 34.50 per US dollar. 2019: ARS 54.80 per US dollar. 2020: ARS 76.60 per US dollar. 2021: ARS 98.81 per US dollar. 2022鈥�2027: ARS 148.80 per US dollar.

It鈥檚 doubling down on features like subscription service Snapchat+ that appeal to loyal users, while working to bring its augmented reality (AR) tech off the platform. Though Snapchat+ won鈥檛 be a revenue boon, it will help to increase engagement, and Snap鈥檚 new AR integrations could position it well for future non-ad revenue growth. LinkedIn and Reddit Will Gain From Twitter鈥檚 Losses.

The platform鈥檚 continued investments in AR and AI technology are likely to propel user growth and engagement. My AI鈥檚 expansion is notable as well: Initially launched exclusively for Snapchat+ subscribers, it's now freely available for all Snapchat users.

The platform is an innovator in AR, AI, and social media (remember, Snap invented Stories). But new tech and high use aren鈥檛 translating to ad revenues, which we project will decline by 1.8% this year to $2.08 billion. Gen Z pros and cons: Snapchat is a favorite for Gen Z users, with more teens and young adults spending more time on the platform.

The AI, AR, and VR trends above are shaping the habits of Gen Alpha. As this generation ages and has more money to spend, this technology will play a bigger role in marketing and ecommerce. Nearly 3 in 10 (26%) Gen Alphas live in a household that has a VR headset, per Morning Consult. 鈥淭his is Gen Alpha鈥檚 reality, and what happens in these virtual spaces is real to them,鈥� said Canaves.

Meanwhile, QR-launched AR can bring OOH advertising to life, offering consumers exclusive interactive experiences that blend the virtual and real worlds. Customers can see 3D models of products, uncover special deals, or see how a certain product may look in their home.

Navigating complex accounts payable (AP) and accounts receivable (AR) processes. These laborious and time-consuming processes need to be automated. But first, businesses must transition to digital payments.

Shopping in-store gives customers the ability to feel fabrics and try clothing on鈥攁 feature for which there is no online equivalent, even as VR and AR technologies allow for visualizations. Although discovery is most popular in-store, retailer websites and apps generate more conversions for clothing, shoes, and accessories purchases.

Lego has invested heavily in AR-enhanced store displays to create an interactive experience. It鈥檚 also investing in the metaverse through a partnership with Epic Games. Build-A-Bear Workshop鈥檚 new after-dark program is targeting the kidult audience by offering personalized bears for the older audience.

The company rolled out AR ads to Instagram Reels, Facebook Reels, and Facebook Stories, providing advertisers with a more engaging way to connect with users. It also made some updates to Reels ads to make them more interactive and engaging, including a larger call-to-action button and a new watch and browse feature.

Brands can use digital tools like AR and VR to give a try-before-you-buy experience to consumers starting their shopping journey online. Social media can extend the digital into the physical (or vice versa). For example, brands can work with a creator to post social content online and then build a curated pop-up shop of the creator鈥檚 favorite products in-store.