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81% of Gen Z and millennial consumers have switched brands in the past year, according to December 2024 data from Salesforce.

This finding could prompt life insurance products and marketing strategies.

When we asked US banking customers how they felt about their banks using AI to improve their banking experience, attitudes were mixed鈥攁nd often sharply divided along demographic lines.

More than half (57.6%) of US Gen Z consumers say they 鈥渙ften鈥� or 鈥渁lways鈥� accept cookie notifications, compared with 36.0% of boomers per a July 2024 蘑菇AV survey. Only 32% of global publishers had begun preparing for the end of third-party cookies on Google Chrome, according to a May 2024 Teads survey of 555 publishers in 38 countries.

Transfers from baby boomers will account for 63% of the total amount of money moved in the Great Wealth Transfer, making their millennial children the biggest beneficiaries of this event, per 2022 Cerulli Associates estimates (the latest available data).

But equally concerning is that 51% of baby boomers don鈥檛 know much they need to have saved for retirement, per data solutions firm VettaFi鈥檚 research. And 59% of baby boomers haven鈥檛 considered the costs of long-term care, which can be extremely expensive. That鈥檚 why baby boomers could use a 1:1 meeting with their FI鈥檚 financial advisors to plan for their futures.

Partnerships are key to breaking into brick and mortar, but generational mattress-shopping divides could mute the deal鈥檚 effectiveness.

Among these two groups worldwide, 81% reported switching brands in the past year, per a Salesforce poll from December 2024, versus 74% of Gen X and 63% of baby boomer respondents. Private label brands can align with Gen Z鈥檚 love of dupes. Dupe culture has become an entrenched part of shopping among younger generations, putting a fresh spin on what used to be known as knockoffs.

They鈥檙e already skeptical of big financial players and would rather keep their data under lock and key.

Larger percentages of millennials (74.1%) and Gen X (76.7%) said they increased their TikTok usage compared with Gen Z (66.4%) and baby boomers (54.8%). And less than 10% of all four generations said the change resulted in them using TikTok less. More social shoppers have purchased something because of Facebook than any other platform. Facebook Marketplace powers its huge advantage.

Only 39% of boomers use an AI-powered voice assistant daily, per ThinkNow Research, compared with 70% of millennials and 51% of Gen Zers. 33% of smartphone owners between the ages of 18 and 34 use or would use a voice assistant, per YouGov, compared with just 20% of those over 55.