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| Mar 31, 2025
Source: Salesforce
Gen Z will lead in social network user penetration in the UK this year—overtaking millennials and well ahead of Gen X and baby boomers. Gen Z is thus beginning to have a more meaningful impact on overall usage trends. Social Network Users by Generation/Age.
Report
| Jun 6, 2024
US financial institutions (FIs) will face low digital account growth over the next few years. But some customer groups will have higher growth potential than others, and FIs must understand how to build relationships with them.
Report
| Nov 8, 2024
Nearly 4 in 10 (39%) found written communications from their banks “irrelevant” to their needs, a sentiment that grew to 55% among baby boomers. 66% of respondents found banks’ communications only somewhat emotionally engaging, and that number rose to 85% for baby boomers and 73% for Gen Xers.
Article
| Oct 31, 2024
Among these two groups worldwide, 81% reported switching brands in the past year, per a Salesforce poll from December 2024, versus 74% of Gen X and 63% of baby boomer respondents. Private label brands can align with Gen Z’s love of dupes. Dupe culture has become an entrenched part of shopping among younger generations, putting a fresh spin on what used to be known as knockoffs.
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| Apr 24, 2025
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| Mar 24, 2025
Source: Salesforce
And it's happening again right now that if you're a Baby Boomer that was getting ready for retirement, your portfolio is probably way down right now, which is extremely concerning. So there maybe it's kind of, it just informed a lifestyle where-. Rob Rubin (15:20):.
Audio
| Apr 8, 2025
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| Mar 22, 2025
Source: The Harris Poll
On today’s podcast episode, we discuss how the beauty industry is venturing into untapped markets, how the conversation of ageism in beauty fits or diverges with the greater trend away from diversity and inclusion, and how brands market to older people while staying relevant with younger audiences. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Analyst Arielle Feger, and CEO and Founder of Ageism Is Never In Style® Jacynth-Bassett.
Audio
| Mar 19, 2025
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| Mar 20, 2025
Source: Comscore Inc.
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| Mar 17, 2025
Source: Rock Health
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| Mar 17, 2025
Source: YouGov
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| Mar 17, 2025
Source: YouGov
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| Mar 17, 2025
Source: YouGov
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| Mar 17, 2025
Source: YouGov
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| Mar 14, 2025
Source: Five9
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| Mar 14, 2025
Source: Five9
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| Mar 14, 2025
Source: Five9
Adoption among the cohort will mark an 11.7% uptick in 2024, compared with a 1.7% growth rate for millennials, 2.4% for Gen X, and a 0.4% decline among baby boomers. Apple Intelligence aims to revitalize Siri. The upcoming Apple Intelligence suite could yield significant upgrades to Siri’s capabilities, potentially increasing both iPhone sales and Siri usage if the features function as promised.
Report
| Aug 21, 2024
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| Mar 13, 2025
Source: Bango; 3Gem Research
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| Mar 13, 2025
Source: YouGov
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| Mar 13, 2025
Source: Capgemini
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| Mar 12, 2025
Source: SSRS; Elon University
Among those with a diagnosed health condition, more Gen Zers and millennials (56%) are at least moderately likely to ask their physician about a specific medication than baby boomers (34%) or the Silent Generation (32%), according to CMI Media Group’s March 2024 Future Outlook in Healthcare report.
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| Aug 6, 2024
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| Mar 10, 2025
Source: Sensor Tower