蘑菇AV

Consumer spending diverged in 2023: Shoppers splurged on lower-priced indulgences such as health and beauty items, but pulled back on big-ticket items such as TVs and couches.

Ecommerce disruptors like Temu and Shein have introduced highly gamified elements into their mobile-first shopping experiences, rewarding consumers for spinning wheels, redeeming coupons, and referring friends. To keep up, brands and retailers are turning to loyalty programs and adding elements of fun and entertainment to engage members. Gamification comes in many forms.

The ecommerce giant also revamped 26 Amazon Fresh fulfillment centers to include a wider array of products, including items from Whole Foods Market and Amazon.com. Amazon is building a micro fulfillment center attached to a Whole Foods location in Pennsylvania, enabling Whole Foods shoppers to order items from Amazon鈥檚 website and Amazon Fresh and pick them up in store.

"Department stores are getting a bad rap," said our analyst Suzy Davidkhanian on a recent episode of "Behind the Numbers." "The way that department stores were structured as this one-hit wonder shop where you could find every single thing under one roof is a fallacy." Department stores are in a tough spot, as Hudson BAy鈥檚 recent bankruptcy shows. But ones that embrace new kinds of experiences, like the newly opened Printemps luxury department store in New York City's Financial District, might have the right idea for the future of department stores.

Neutrogena debuts product line on TikTok Shop in a bid to woo Gen Z skincare obsessives: The brand hopes to regain market share in the dermatological space after ceding ground to L鈥橭r茅al鈥檚 CeraVe and La Roche Posay.

Cosmetics has emerged as a fast-growing advertising category in sports as women become more visible. Name, image, and likeness (NIL) rules have created unprecedented opportunities for elevating women's sports stars. 鈥淲e're seeing a whole host of new advertising categories that haven't historically been in sports,鈥� Genius Sports CRO Josh Linforth noted during a recent 蘑菇AV webinar.

"I think it is key to why they continue to hold fickle Gen Z's attention when it comes to beauty.". The other nominees in this category were Temu, TikTok Shop, and Crocs. Innovator of the year award. The winner was Sam's Club for its incorporation of technology, including the Scan & Go app, into the shopping experience. Other nominees in this category were TikTop Shop, Amazon, and Claire's.

Prestige fragrance sales soar as Gen Zers embrace scent wardrobes: That trend helped Spanish beauty company Puig deliver double-digit growth in its perfume division in Q3.

Ulta Beauty. After acknowledging recent missteps, Ulta is launching a curated third-party marketplace and improving personalization in its ecommerce experience. Wolff noted it's a smart retail media move, echoing strategies used by Best Buy and Amazon.

From Temu鈥檚 rise to their interest in dupes, Gen Z prioritized affordability and convenience in 2024. Gen Z consumers also showed interest in in-person shopping, but crowded stores may be limiting their trips to brick-and-mortar retail.

Fenty Beauty makes a play for gamers: The brand partnered with Netflix's 鈥淎rcane鈥� animated series that鈥檚 based on the 鈥淟eague of Legends鈥� video game to roll out a gamer-inspired collection.

For example, while Gen Z is far more likely than the general population to buy health and beauty products online, they prefer shopping in-store for big-ticket items like appliances or home furnishings, per a recent PYMNTS report. Gen Zers are also far more likely than other shoppers to vote with their wallets, as 41% have boycotted brands over political differences, per a survey by The Harris Poll.