Australia鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.
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| Apr 11, 2025
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| Jul 11, 2024
Source: TransUnion; Toluna Start
Buy now, pay later drove $686.3 million in online spend, up 8.8% YoY, per Adobe. GenAI-powered chatbots drove shoppers to spend. Consumers鈥� use of genAI-powered features grew 6% week over week on Black Friday as shoppers turned to the technology to find products that suited their needs, per Adobe.
Article
| Nov 30, 2024
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| May 28, 2024
Source: The Harris Poll; NerdWallet
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| May 21, 2024
Source: Ipsos; Federal Reserve Banks
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| Apr 11, 2024
Source: Bankrate
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| Jun 29, 2023
Source: J.D. Power
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| Jun 29, 2023
Source: J.D. Power
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| Dec 22, 2022
Source: Sensor Tower
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| Jun 27, 2023
Source: JLL
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| Dec 30, 2023
Source: Bizrate Insights; Insider Intelligence
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| Oct 30, 2023
Source: Bizrate Insights; Insider Intelligence
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| Oct 5, 2023
Source: Adobe
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| Sep 26, 2023
Source: Morning Consult
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| Aug 30, 2023
Source: Bizrate Insights; Insider Intelligence
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| Jul 20, 2023
Source: Bizrate Insights; Insider Intelligence
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| Apr 28, 2023
Source: Bizrate Insights; Insider Intelligence
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| Mar 22, 2023
Source: Qualtrics; LendingTree
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| Feb 27, 2023
Source: Bizrate Insights; Insider Intelligence
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| Nov 16, 2023
Source: Intrum
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| Oct 13, 2023
Source: PYMNTS.com; Amazon Web Services (AWS)
Vague moralizing about BNPL, like The Motley Fool Ascent鈥檚 advice to 鈥渏ust say no to BNPL鈥攗nless you really have no choice,鈥� or disparaging using BNPL for groceries as the 鈥渉eight of personal desperation,鈥� may be keeping consumers away.
Report
| Mar 25, 2024
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| Mar 17, 2025
Source: YouGov
Cash App launched a national marketing campaign highlighting its new banking products.
Article
| Mar 18, 2025
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| Mar 24, 2025
Source: Visa; PYMNTS.com