GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.
US financial institutions (FIs) will face low digital account growth over the next few years. But some customer groups will have higher growth potential than others, and FIs must understand how to build relationships with them.
Adoption among the cohort will mark an 11.7% uptick in 2024, compared with a 1.7% growth rate for millennials, 2.4% for Gen X, and a 0.4% decline among baby boomers. Apple Intelligence aims to revitalize Siri. The upcoming Apple Intelligence suite could yield significant upgrades to Siri鈥檚 capabilities, potentially increasing both iPhone sales and Siri usage if the features function as promised.
Among those with a diagnosed health condition, more Gen Zers and millennials (56%) are at least moderately likely to ask their physician about a specific medication than baby boomers (34%) or the Silent Generation (32%), according to CMI Media Group鈥檚 March 2024 Future Outlook in Healthcare report.
Gen Z shoppers are more than twice as likely to have made a TikTok Shop purchase than millennials, nearly three times more likely than Gen X, and about 30 times more likely than baby boomers. However, as we enter a highly competitive holiday season, TikTok Shop will need to focus on offering special or exclusive deals to grow its share of holiday sales.