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And this is something I wrote about last year during the dual Hollywood strikes really talking about how creators are trying to branch off of social media or really are branching off of social media and celebrities are taking a page out of creators books and really behaving like creators, whether it's on social or doing other things as you mentioned. Sara Lebow:.

I'm being a hypocrite because I have one waiting for me at my local library branch, but I haven't gone to go get it yet. Just-. Marcus Johnson:. That counts. [inaudible 00:09:03]. We'll count that. Daniel Konstantinovic:. It's a mile walk. It's a mile. Who's got the time to walk a mile? Marcus Johnson:.

They only had about 24 branches as well, so it's not like they had a big footprint in terms of their branding. So talk to me about Credit Suisse and also First Republic as well, because we're seeing headlines about these two firms. What's going on there? Jenna McNamee:. Sure. So they're actually two different stories.

the value props of a product, communicating that in a compelling way, and then building trust as consumers, whatever their excitement around a product that was fulfilled and then they keep exploring and going deeper, that's the general trend we're seeing is that brand matters, but often it starts with product and there's not as much of a hurdle to someone making their first purchase, even if it's a new branch

I do think though, if you think about Kirkland and all the other products that Costco has that are private labeled, maybe not called Kirkland anymore, they've started to branch out a tiny little bit. Kirkland is I think like its own CPG powerhouse, right? It is gigantic, huge revenue. Really, so many different everything from nuts to olive oil to beer to baby wipes-. Suzy Davidkhanian:. To clothing.

But I think in the context of these price hikes, a bundle is kind of like an olive branch. It's like, "We are raising the prices a lot. Consumers are not going to be happy about that.". Marcus Johnson:. "Here's some extra content," yeah. Daniel Konstantinovic:. Yeah, and so, "Here, you can get the ad-free versions of both if you pay a little extra."

So an interesting one is Toys R Us, which closed its UK branches in 2018, but it has now opening up concessions within WHSmith stores in a partnership with the retailer. And similarly, Gap, which closed its UK stores in 2021, has a joint venture partnership now with Next and is opening Gap concessions in Next stores.

There is in the snacking business and there was a big CPG snack branch with a supermarket sort of-ish type company. So they were together on stage and they think about snacking slightly differently because one has the end consumer versus the other one who's trying to reach the end consumer.

So we've been doing this for four years, which is there's trust, like you go into a bank branch and you can see the safe from the lobby. But we've been studying digital trust. So maybe you can just, Tiffani, give everybody a high level overview of what helps build consumers' digital trust. Tiffani Montez:. Yeah.

Or if it's a checking account, I don't necessarily care about getting paid two days early, but maybe I care about some interesting online banking features that allow me to do things without going into a branch because I'm starved for time. A Gen Zer may care about that advance on their paycheck, but they may also care about the ability to send money back and forth amongst friends with no fees, right?