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The news: TikTok has launched its revamped 鈥淪ubscription鈥� monetization feature to eligible creators in countries including the US, UK, Germany, and Brazil, with plans to expand in the coming weeks. Creators can now offer three different subscription tiers at varying price points, giving fans access to exclusive videos, LIVEs, custom perks, and more.

The feature is currently available in Brazil and Spain and will roll out to Germany, Italy, the Philippines, and more Latin America countries in the coming weeks. Global talk: Reddit reports strong user engagement and healthy revenue growth鈥攊ncluding a 41% ad revenue increase in Q2鈥攂ut its IPO earlier this year adds pressure to continue that expansion.

Why it matters: Amazon appears to be turning to the same low-cost shipping playbook it used to gain share in Brazil and Mexico鈥攎arkets dominated by Mercado Libre. Mercado Libre dominates the ecommerce market in Argentina; we expect it will account for 66.5% of the country鈥檚 online sales this year.

This increase in cooperation with governments worldwide is at odds with his showdown with Brazil, where X was outright banned for refusing to suspend disinformation peddlers. It's an odd contradiction that further muddies Musk鈥檚 ethos for X. The advertising picture: Is this report really about restoring trust with advertisers and users? Or is it about calming nervous stakeholders?

Last year, it launched in New Zealand and Brazil. And Revolut applied this year for e-money and remittance licenses in the United Arab Emirates. To support this global expansion, the fintech aims to increase headcount by 40% this year, totaling about 11,500 employees. Why is Revolut targeting India? The fintech wants to capitalize on India鈥檚 quickly growing digital payments market.

India is slowly climbing the list, and Brazil and Indonesia are jockeying for 10th place. Besides those standouts, the story has not changed much in recent years鈥攁nd won鈥檛 change much going forward. Our country-level forecasts now cover 97.6% of global ecommerce sales.

Interactive Advertising Bureau Brasil (IAB Brasil). Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau M茅xico (IAB M茅xico). Interactive Advertising Bureau Per煤 (IAB Per煤). Interactive Advertising Bureau Uruguay (IAB Uruguay). Livepanel.