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Payment service providers competing to serve small and medium-sized businesses have a new opportunity to win them over with cutting-edge payment, cash flow, capital, and marketing tools.

The app is also considering allowing creators to paywall content. But will it work? Despite the fact that TikTok says it鈥檚 listening to feedback, its announcement sorely lacks information on how exactly payouts will work, instead saying that it鈥檚 using 鈥渘ew formulas.鈥�. But opaque platitudes like that are exactly the problem.

This lets them offer money management tools, including alerts about potential cash shortfalls as well as digital tools for cash flow management, forecasting, and budgeting. Sources. Alkami Technology. Bankrate. BankTech Ventures. Computer Services Inc. (CSI). Conference of State Bank Supervisors (CSBS). Cornerstone Advisors. Federal Reserve. Financial Services Forum. Gartner. J.D. Power. Klaros Group.

Both apps see user spikes in light of Trump鈥檚 win and Musk鈥檚 divisive moves, signaling an appetite for other social media models and the potential for new advertising platforms.

What it means: Gen Z consumers are cash-strapped but aren鈥檛 slowing down on holiday purchases, even if it鈥檚 not financially wise. Retailers should use deals and discounts to attract Gen Z consumers looking for affordable gifts. 3. TV boosts Cyber Monday ads.

But only select players, such as those in the financial sector, have the cash and margins needed to make acquisitions without much fretting. Commerce media players will turn their attention to creating additional owned ad inventory wherever they can.

The IRS doesn鈥檛 care about the legal structure of your business鈥攂ut you do need to be running a business rather than pursuing a hobby that sometimes brings in a little cash. The IRS lists factors that help with figuring out the difference between the two. Section 179 lets you write off a big vehicle in its first year of use.

It's a whole nother ballgame when you have to call the restaurant, put in your order with a person, pay over the phone or pay with cash for those of us who pay with cash still. It's a completely different environment and atmosphere, and it's not conducive for convenience, which is what I think that these apps are really, really great for.

How we got here: Multiple users posted videos of Chase customers allegedly standing in line to deposit their checks and withdraw cash, calling the move a 鈥渉ack.鈥� Another video showed a customer who鈥檇 used the hack with a wad of cash in their hands. This isn鈥檛 the first time TikTok has influenced the behavior of banking customers. Recently, social media has helped lead Gen Zers back to cash.

Because when I buy something on Shopify, and I recently did buy something through Shopify's app, their marketplace because they had this. They just started doing Shopify cash rewards and they were giving away cash. Then I have $10 and I'm like, "Let me buy some fancy olive oil.". I bought some fancy olive oil, but you don't know exactly how long it's going to take, and it's a premium product.

Drive mobile app adoption with branding campaigns promoting exclusive benefits. Apps are the connective tissue for cross-channel shopping journeys that drive loyalty. Apple鈥檚 disruption of the mobile app install market should compel retailers to try different marketing tactics to drive adoption. Experiment with TikTok marketing to ride the social commerce trend.

DeFi protocols govern DeFi applications, but in this report we use the term 鈥渁辫辫濒颈肠补迟颈辞苍蝉鈥� to refer to both. DeFi鈥檚 size pales in comparison to traditional finance鈥攂ut this could change in the longer term.

Mobile banking app tools that allow Gen Zers to automate saving toward specific goals could resonate well with young consumers. And as we鈥檝e covered recently, they鈥檇 appreciate being able to see an aggregate view of their financial health when using mobile banking apps. FIs that can offer these capabilities should let young consumers know about them in their marketing campaigns.

They鈥檙e using those learnings to make money directly from their audiences and competing directly with brands for consumers鈥� cash. But brand deals will remain the No. 1 way creators monetize. A long-term brand partnership is still the most lucrative and sustainable monetization tactic for most creators.

So child actors, underage app creators, prodigy gamers, young YouTubers, they all bring in cash and the government wants a share of it. So currently 2-year-old Stormy Webster, who is the daughter of Kylie Jenner and Travis Scott is considered the richest child in America, and she is not exempt from paying her taxes. Evelyn Mitchell-Wolf:. Wow. That is strange. Suzy Davidkhanian:.

Digital payment methods continue to displace cash and checks in the US payments ecosystem. But after a pandemic-driven crest, growth is moderating amid economic uncertainty, resetting the stakes for share of wallet.

But some tools come with disclaimers that reveal genAI applications are a work in progress. Providers must value oversight and transparency to ensure long-term success. How should payment providers prioritize the key use cases of genAI for personalization?

But when we're talking about just Facebook, just the app itself, I could potentially maybe see them just leaving it alone, tweaking it here and there. But not really trying to make it this young app. And really just seeing how it can play out for the foreseeable future while they focus on their other endeavors. Marcus Johnson:. It's quite the cash cow. So yeah, it does make sense.

Instagram is wooing small creators to Reels by actively making changes to their discoverability on the app鈥攕omething that may appeal to everyday creators seeking to go viral, as they have on TikTok. It鈥檚 also making reel-formatting recommendations to help creators improve their chances at success on the app.

Apps and social media hold the most sway during discovery. Banks鈥� mobile apps get top billing in raising younger consumers鈥� awareness of banks鈥� offerings. Almost 80% of Gen Zers and millennials on average say this channel helps them become aware of banks鈥� products and services. Social media has younger consumers鈥� mindshare.

BNPL players who are making their apps shopping destinations are well-positioned to tap this market. Some 28.7% of US BNPL users cited shopping their favorite brands in BNPL apps as a top reason for using the payment method, per our August 2024 US Cash-Back Credit Card Emerging Features survey. Sources. Affirm. Afterpay. Apple. Google. J.D. Power. JPMorgan Chase. Klarna. PYMNTS.com. Zip.

Amazon burned through its considerable cash reserves over the past several years as it grew its warehouse footprint at a frenetic pace, made expensive acquisitions like MGM and One Medical, and shored up its loss-making devices unit.

With this continued influx of cash, innovation in marketing will continue apace. Major marketing platforms are rushing to add genAI creative tools. In May, Meta introduced AI Sandbox, which allows advertisers to vary text, backgrounds, and formats for campaign designs.

This lets them offer money management tools, including alerts about potential cash shortfalls as well as digital tools for cash flow management, forecasting, and budgeting.

Drive mobile app adoption with branding campaigns promoting exclusive benefits. Apps are the connective tissue for cross-channel shopping journeys that drive loyalty. Apple鈥檚 disruption of the mobile app install market should compel retailers to try different marketing tactics to drive adoption. Experiment with TikTok marketing to ride the social commerce trend.