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Instacart expands Caper Cart ad opportunities to capitalize on in-store retail media demand: The company joins Ahold Delhaize in beefing up its offerings to give CPG advertisers more ways to reach shoppers.

By the numbers: Declining demand for chips, candy, and other indulgences hurt consumer packaged goods (CPG) earnings in the previous quarter. Pringles and Rice Krispies Treats manufacturer Kellanova reported a 4% YoY decline in North America net sales as shoppers鈥� interest in snacks and frozen foods softened.

Conagra鈥檚 Q1 miss reflects the challenging environment for CPGs: The company鈥檚 sales and volumes declined as shoppers鈥� shift to private labels looks set to last.

One-third of consumers drank more nonalcoholic beverages this year: Nonalcoholic beer is the fastest-growing sector of the sluggish beer market.

It suggested metrics such as imports of consumer goods into the US as a percentage of retail sales or retailers鈥� inventories relative to their monthly sales tell a clear story: Despite the recent rise in consumer goods imports, retailers could still end up with lower-than-needed inventory levels in the coming months, particularly if the surge in imports is only temporary.

However, over a third (36%) of consumer packaged goods (CPG) brand marketers and agency professionals say they鈥檝e had difficulty proving investment incrementality, according to The State of Retail Media report from Skai and Path to Purchase. 44% cite concerns about the accuracy or reliability of incrementality results, the top challenge cited by respondents.

Among consumer packaged goods (CPG) products, the price gap between store and national brands has held relatively steady at around 20%, per Circana. This has given private label brands a clear advantage in aligning with consumer spending habits and trends:.

For the second year in a row, the US CPG industry will increase its digital ad spending more slowly than most other industries. However, a major growth rebound is in the cards for 2024.

Though beauty is a crowded category,11:11 Beauty is hoping Paris Hilton鈥檚 multigenerational appeal could help it break through the noise, and power a content flywheel.

Consumers focused on value in 2024: Retailers and brands like Aldi, e.l.f. Beauty, Temu, and Walmart benefited from consumers' growing cost consciousness.

Here鈥檚 how ad buyers ranked the retail media networks of 14 leading CPG-focused retailers鈥攊ncluding Ahold Delhaize, Albertsons, Amazon, Costco Wholesale, CVS, Instacart, Kroger, Target, and Walmart鈥攁ccording to the attributes they value most.

Nearly 1 in 4 grocery dollars will go to private labels by 2030: Store brands are gaining popularity as shoppers seek value and CPGs cut back on innovation.

CPG and food sellers can no longer assume that GLP-1 patients will stop treatment and revert to their prior habits. Brands like Nestl茅, PepsiCo and Conagra will need to develop more protein-rich, high-fiber drink and snack alternatives that support weight loss drug users.

They account for an outsize share of growth in categories like CPG, beauty, and food and beverage鈥攚hich leaves companies in those categories most vulnerable to a sharp pullback in Hispanic spending.

Fifty-eight percent of US households are 鈥渆xtremely concerned鈥� about inflation: While grocery price growth has normalized, the rapid increases over the past few years continue to influence shopping behaviors.

SMS marketing can be especially effective in the consumer packaged goods (CPG) space. Beauty consumers are twice as likely to convert after receiving an SMS cart abandonment message, and 2.6 times more likely to convert after receiving an SMS price drop alert, according to a Listak report.

Many top social advertisers鈥攔etailers, consumer packaged goods (CPG), and small businesses鈥攚ill be hit hard by tariffs. But social is a flexible channel: As some advertisers pull back, others will seize lower prices. Although Meta and TikTok now rely on Chinese retail advertisers like Temu and Shein, their scale, performance, and huge, diverse user bases should serve them well.