Instacart expands Caper Cart ad opportunities to capitalize on in-store retail media demand: The company joins Ahold Delhaize in beefing up its offerings to give CPG advertisers more ways to reach shoppers.
Article
| Oct 7, 2024
Chart
| Jan 24, 2025
Source: Qingyan Qingbao
By the numbers: Declining demand for chips, candy, and other indulgences hurt consumer packaged goods (CPG) earnings in the previous quarter. Pringles and Rice Krispies Treats manufacturer Kellanova reported a 4% YoY decline in North America net sales as shoppers’ interest in snacks and frozen foods softened.
Article
| May 1, 2025
Chart
| Jan 22, 2025
Source: EntGroup; Qingyan Qingbao
Chart
| Jan 21, 2025
Source: Sensor Tower
Conagra’s Q1 miss reflects the challenging environment for CPGs: The company’s sales and volumes declined as shoppers’ shift to private labels looks set to last.
Article
| Oct 2, 2024
One-third of consumers drank more nonalcoholic beverages this year: Nonalcoholic beer is the fastest-growing sector of the sluggish beer market.
Article
| Dec 20, 2024
It suggested metrics such as imports of consumer goods into the US as a percentage of retail sales or retailers’ inventories relative to their monthly sales tell a clear story: Despite the recent rise in consumer goods imports, retailers could still end up with lower-than-needed inventory levels in the coming months, particularly if the surge in imports is only temporary.
Article
| May 23, 2025
Chart
| Jan 21, 2025
Source: Nint
However, over a third (36%) of consumer packaged goods (CPG) brand marketers and agency professionals say they’ve had difficulty proving investment incrementality, according to The State of Retail Media report from Skai and Path to Purchase. 44% cite concerns about the accuracy or reliability of incrementality results, the top challenge cited by respondents.
Article
| May 27, 2025
Among consumer packaged goods (CPG) products, the price gap between store and national brands has held relatively steady at around 20%, per Circana. This has given private label brands a clear advantage in aligning with consumer spending habits and trends:.
Report
| Apr 24, 2025
Chart
| Jan 16, 2025
Source: Private Label Manufacturers Association (PLMA)
For the second year in a row, the US CPG industry will increase its digital ad spending more slowly than most other industries. However, a major growth rebound is in the cards for 2024.
Report
| Sep 27, 2023
Though beauty is a crowded category,11:11 Beauty is hoping Paris Hilton’s multigenerational appeal could help it break through the noise, and power a content flywheel.
Article
| Dec 12, 2024
Consumers focused on value in 2024: Retailers and brands like Aldi, e.l.f. Beauty, Temu, and Walmart benefited from consumers' growing cost consciousness.
Article
| Dec 19, 2024
Here’s how ad buyers ranked the retail media networks of 14 leading CPG-focused retailers—including Ahold Delhaize, Albertsons, Amazon, Costco Wholesale, CVS, Instacart, Kroger, Target, and Walmart—according to the attributes they value most.
Report
| Sep 12, 2023
Nearly 1 in 4 grocery dollars will go to private labels by 2030: Store brands are gaining popularity as shoppers seek value and CPGs cut back on innovation.
Article
| Sep 13, 2024
Report
| Sep 5, 2023
CPG and food sellers can no longer assume that GLP-1 patients will stop treatment and revert to their prior habits. Brands like Nestlé, PepsiCo and Conagra will need to develop more protein-rich, high-fiber drink and snack alternatives that support weight loss drug users.
Article
| Jun 26, 2025
They account for an outsize share of growth in categories like CPG, beauty, and food and beverage—which leaves companies in those categories most vulnerable to a sharp pullback in Hispanic spending.
Article
| Apr 28, 2025
Fifty-eight percent of US households are “extremely concerned” about inflation: While grocery price growth has normalized, the rapid increases over the past few years continue to influence shopping behaviors.
Article
| Dec 9, 2024
SMS marketing can be especially effective in the consumer packaged goods (CPG) space. Beauty consumers are twice as likely to convert after receiving an SMS cart abandonment message, and 2.6 times more likely to convert after receiving an SMS price drop alert, according to a Listak report.
Article
| Apr 30, 2025
Chart
| Jan 10, 2025
Source: NCR Voyix
Many top social advertisers—retailers, consumer packaged goods (CPG), and small businesses—will be hit hard by tariffs. But social is a flexible channel: As some advertisers pull back, others will seize lower prices. Although Meta and TikTok now rely on Chinese retail advertisers like Temu and Shein, their scale, performance, and huge, diverse user bases should serve them well.
Report
| May 21, 2025
Report
| Aug 21, 2023