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Programmatic digital display ad spending will outpace topline digital ad spending. Programmatic channels are prioritized for their flexibility during times of uncertainty because:. Our complete estimates for US programmatic digital display ad spending can be found in this report’s accompanying spreadsheet. To explore these forecast metrics using our interactive module, click here.

The UK’s digital ad spending will be constrained by a tough economy. Only travel will see significant growth, but that’s from a particularly low starting point. Retail digital ad spend will continue to lead in absolute terms.

Discovery's highest number of new paid streaming subscribers ever on a single day in Europe. There is, of course, the higher churn rate associated with households who sign up for a specific content, which is going to have to navigate. I think it's been quite clever there because it's offered a 399 deal.

Digital ad spending will increase slightly faster this year than in 2022, but the bump will be minimal. Total media ad spending growth will roughly hold steady. But there are parts of the world where spending is surging.

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European Commission.

Search spending will rise faster than total digital ad spending. In Western Europe, digital ad spending will increase 8.9% in 2023, per our forecast. Search spending will outpace that at 9.2%. Across Europe search will claim a higher share of digital ad spending in 2023 than in other regions. Meanwhile, spending on retail media networks is surging.

Digital ad spending growth will dip to its lowest level ever this year. Spending will reach £26.50 billion ($32.65 billion) this year, up 4.9% on 2022. Growth is still growth, but this will be the lowest rate since we started tracking digital ad spending.

The dynamic: We expect CPG digital ad spending in the US to grow 15.5% this year to $48.79 billion, the fastest growth rate in three years. While retail media won’t get all of those dollars, the steady flow of CPG ad budgets to retailers like Walmart and Kroger is giving suppliers more negotiating room during price talks.