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Visit our Impact of Tariffs hub to explore all of our regularly updated coverage unpacking the tariffs and the digital economy. Payment providers are going all in on stablecoins. Expected regulatory clarity is opening the door for stablecoin payments.

Online fashion sales growth in France is stabilizing as global competitors capture market share and social platforms become more influential.

The pullback from China鈥檚 two major spenders will lower advertising costs across their top digital channels. At the peak of their spending in 2023 and 2024, Temu and Shein ranked as the second- and third-largest digital retail advertisers in the US, per Sensor Tower鈥攐nly Amazon spent more.

The news: Sovos will automate Shopify鈥檚 sales tax returns process for merchants. Our take: Reclaiming time and reducing risk for merchants helps position Shopify as a stronger commerce platform and partner.

To be successful in the era of AI commerce, brands and retailers need to look beyond the hype and deliver meaningful experiences that balance personalization and automation with authenticity and security. Key Question: How should retailers and brands adapt their commerce strategy to tap into AI鈥檚 potential?

The news: Reddit rolled out two AI-driven ad tools鈥擱eddit Insights and Conversation Summary Add-ons鈥攖o tap into its massive archive of user conversations to help brands reach more audiences effectively, per Reuters. Reddit is using generative AI (genAI) to distill user sentiment and track subreddit trends for sharper ad targeting. Our take: Where Meta and Google rely on targeting individual users, Reddit is spotlighting group dynamics and a shift toward community-led marketing. If these tools succeed, they could offer a new avenue for how brands approach discovery, feedback, and brand perception.

Lens integration sidesteps users to search without leaving the app. It sets up future monetization even if beta excludes ads and affiliate links鈥攆or now.

叠谤补锄颈濒鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Publicis purchases influencer marketing platform Captiv8: The deal highlights that marketers are seeing influencers as a must-have for brand growth.

Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.

The digital landscape in Europe is slowing, but opportunities for advertisers, brands, and retailers still exist. Knowing where to look to achieve the best outcomes will be paramount.

Latin America鈥檚 digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region鈥檚 digital economy to new heights, the runway for growth remains long.鈥�

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

Visa鈥檚 Intelligent Commerce. Visa鈥檚 AI agents will purchase items or services based on customers鈥� preset preferences, limits, and guidelines. The service will replace card details with tokenized digital credentials to boost payment security. Affirm鈥檚 AdaptAI.

Our take: The rollout of ToastIQ also reflects a larger trend of payment providers investing heavily in AI to transform commerce for both customers and merchants. Last week alone, Visa, Mastercard, Affirm, and PayPal all launched agentic AI solutions.

TikTok makes a bid to encourage creators, agencies to livestream: The push is part of the platform鈥檚 strategic effort to avoid a US ban.

The platform is preparing for millions of consumers to shop via livestream commerce in November and December and anticipates triple-digit Black Friday growth. Across the pond: TikTok is equally optimistic about its chances in the US, where it鈥檚 embedding commerce more deeply into the user experience.

Retailers, streamers embrace shoppable TV ads to shorten the path to purchase: WBD, Amazon, Kroger, and The CW Network are relying on the format to drive product discovery and sales.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

Multi-industry players have the power to redefine the future of commerce media advertising. Unlike in the US, where retailers and FIs typically operate independently, many Latin American retailers act as financial services providers鈥攐ffering credit lines, digital wallets, and other banking products to unbanked and underbanked consumers.