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For example, Affirm expanded its tie-up with Shopify in the UK and Canada, and Klarna partnered with Worldpay, JPMorgan Payments, and Adobe Commerce. Both firms have also partnered with Apple Pay and Google Pay. But individual partnerships are still important if BNPL players want to reach larger merchants like Stitch Fix.

This deck provides an in-depth analysis of the home furnishings sector in ecommerce, including forecasts for sales growth, digital ad spending, and KPIs. It also highlights consumer shopping behaviors, spending trends, and the growing influence of social media.

Gen Z leads in digital usage by most proportional measures. However, social network use cuts across categories, influencing video viewing and digital buying.

It also excludes travel and event tickets; tips; digital goods or nonfungible tokens; subscriptions; payments such as bill pay, taxes, or money transfers; food services and drinking place sales; and gambling and other vice goods sales. Gen Zers and young millennials are driving growth in social shopping. Unsurprisingly, Gen Zers are the most prolific social shoppers.

And all of these other user oriented AI features that are launching at other digital ad companies like Google with AI overviews, we don't really have a sense of how much revenue those features are adding to what the company is already making. Marcus Johnson:. Luckily net income is doing good things for them.

The UK is a world leader in mobile commerce. How can brands and retailers succeed in a competitive market?

So we're seeing it a lot this year, we saw it a lot a few years ago, and we're going to keep seeing more of it, the evolution of the online creator. Jasmine Enberg (06:09):. And I love that you brought up the Super Bowl TV campaigns because I know, Nicole, you recently worked with a creator at Taco Bell to launch a TV ad.

List of potential TikTok buyers grows while ban looms: The platform is drawing interest from new parties who could keep the key marketing channel afloat for millions of US companies.

A growing portion of the revenues is coming from livestream commerce, diversifying income streams beyond advertising. Regulatory challenges could affect TikTok鈥檚 Western Europe ambitions. The EU鈥檚 Digital Services Act (DSA) presents significant hurdles, with regulatory intervention prompting TikTok to withdraw certain programs.

On February 3, Trump signed an executive order directing the Treasury and Commerce Departments to explore options for creating a government-backed investment fund. Trump has stated that the government "could do a partnership with very wealthy people" to acquire TikTok, but no concrete plan has been announced. How Do Perplexity AI and Oracle Factor into TikTok鈥檚 Potential Sale?

In 2024, retail will account for 27.4% of the digital ad market, worth $83.09 billion. This rivals the combined 28.5% share of the next two digital ad heavyweights: CPG and financial services. Retail鈥檚 commitment to digital ads will increase. In 2024, nearly 83% of retail industry ad spending will be online鈥攐nly tech spends a greater share on digital among the industries we track.

Gen Zers are on a path to take the lead on most platforms, while millennials remain a stable digital population and other generations pick up new habits.

TikTok鈥檚 introduction of search ads ahead of the holiday shopping season positions the platform to capture a significant share of search-driven commerce, providing a new avenue for advertisers to connect with motivated buyers.