Ä¢¹½AV

Good deals drove consumers to spend big on Cyber Monday: US retail ecommerce sales may hit a record $11.3 billion—5.8% more than last year, per Adobe Analytics data.

Our revised US resale forecast reflects a slowdown for the ecommerce-dominated market, as the cost of selling one-of-a-kind items online comes into focus.

The company says the program will incorporate quizzes, games, and challenges that are rewarded with digital collectibles, which can unlock access to virtual and real-world experiences and will be tradable through a native marketplace. Nike’s newly announced .SWOOSH Web3 platform will introduce Nike members to digital goods as a gateway to exclusive merchandise and events as well.

We see this as a good start to competing with online giants like Amazon that are capturing more and more of Walgreens’ customers. This article is part of Ä¢¹½AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Times are good for insurers—and ad budgets are benefiting. The insurance sector is enjoying a period of growing margins. Statutory direct written premiums across all property and casualty lines grew 10.0% in the year ended Q1 2024, up from 8.4% in Q1 2023, per Fitch Ratings and S&P Global Market Intelligence. Most insurers are reinvesting some of these profits into advertising while the going is good.

Our annual report on ecommerce in Canada highlights our most recent forecasts for all flavors of retail, including brick-and-mortar, digital buying, and mobile commerce.

Kajabi, which primarily offers online course services for creators, said in March that creators had earned $5 billion in lifetime gross merchandise value (GMV) by selling digital goods. There is a long tail of other revenue streams and smaller creator-focused firms. Affiliate marketing, commerce, and subscriptions are other important income sources for the creator economy.

While nonfungible tokens (NFTs) appeal to only a small subset of Instagram creators and their followers today, the exchange of digital goods will be a common practice in the metaverse. Getting Instagram users comfortable with NFTs and other virtual products is crucial for Meta to persuade existing audiences to adopt and use its metaverse. Snapchat: AR Gets a Boost With Big Partnerships.

Why it matters: NBC's early promotional push shows the network really wants to get the word out that NBA games are returning to its network and make good on the rights’ revenue potential, given projected annual revenues of $1 billion. Weekly NBA coverage will air across three consecutive nights of programming. Peacock will exclusively stream Monday night basketball games.