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The challengers: Testimony that Safari search volume is declining may signal the beginning of AI challenging traditional search. AI search stalwart Perplexity is preparing to launch its Comet web browser this month. It鈥檚 the biggest challenger to Chrome/Google Search. OpenAI made its ChatGPT Search available for free to all users.

Amazon鈥檚 earnings follow a familiar pattern: The retailer expects solid sales growth as investments in convenience resonate with shoppers, but profits will be pressured as tariffs take their toll.

Etsy expects to benefit as tariffs hit competitors: A sizable domestic seller base and growing ad business offer protection, but declining consumer and business sentiment could still sting.

But in 2024, retailers鈥� traditional ad spending will contract by 6.2%, while all other industries combined will grow by 1.8%. The increase is fueled by political ad spending, which leans toward traditional formats like TV and print media, in a unique presidential election year. But retail鈥檚 dominance over traditional and digital advertising will remain unchallenged.

Healthcare companies slashed marketing budgets in 2024: This points to lower spending, but also more efficiency as companies move from traditional expensive TV plans to more targeted TV, digital, and social media.

Threads makes ads available globally: The Meta platform benefits from steady growth and a safer brand image than X.

Traditional pay-TV providers face increasing pressure from YouTube's expansion. The platform's success spans multiple formats, from sports to podcasts to music. Paying for progress: It鈥檚 impossible to look at this new YouTube data in a vacuum without looking at YouTube TV鈥檚 expansion. The service will raise its base plan price by $10 to $82.99 a month in January.

Brands are shifting away from traditional influencer marketing to tap into the power of everyday consumers sharing authentic content about products they genuinely use and love.

The beauty industry is shifting its approach to aging consumers, moving beyond traditional anti-aging messaging to embrace more inclusive, health-focused approaches. "Ageism is the only 'ism' that every person can experience. Aging is a universal experience," said Jacynth Bassett, founder and CEO of Ageism Is Never In Style, on a recent "Behind the Numbers" podcast.

Mercado Libre will grow its headcount by 33% this year to solidify Latin America ecommerce dominance: The company looks to strengthen its business in Brazil, Mexico, and Argentina鈥攊ts three largest markets.

Streaming grew in March, but tariffs could threaten the CTV ecosystem: Despite upward trends, the CTV ad market could become stagnant in the year ahead.