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Gen Z鈥檚 favorite platform has started testing TikTok Shop with select US merchants. The company鈥檚 latest corporate reshuffle and hiring plans point to a focus on commerce, which will offset a lowered ad revenue outlook. US ecommerce livestreaming and owned fulfillment centers are on the horizon鈥攂uilding on the #TikTokMadeMeBuyIt phenomenon (30 billion views and counting) to entice young shoppers.

Could pharma D2C advertising be reined in? Incoming vice president JD Vance recently said on a podcast that he鈥檚 a big critic of pharma advertising. Vance wasn鈥檛 concerned with drug ads鈥� influence on consumers but rather that media companies don鈥檛 appropriately investigate the drug industry since they rely so heavily on Big Pharma鈥檚 ad dollars.

However, tightening marketing budgets鈥攑articularly among tariff-impacted international ecommerce firms鈥攎ay slow growth. Brands are likely to reallocate spend within digital, favoring lower-funnel formats with clearer ROI over upper-funnel channels.

It鈥檚 unlikely someone is looking on Amazon or Kroger鈥檚 website to search for those services, but people who purchase from those sectors are most certainly shopping on these sites. Non-endemic advertising is also attractive to D2C brands that want access to the eyeballs of a national retail network without having to fork over a chunk of its profits to the platform.

Like most ecommerce trends, Amazon set the standard for free returns, which every retailer has tried to mimic. As margins tighten, some like H&M or JCPenney have decided they鈥檙e no longer going to eat the cost of returns. But many large retailers are continuing to follow in Amazon鈥檚 footsteps and are even introducing new options to remove friction from the returns process.

Some, like direct-to-consumer shoe brand Rothy鈥檚 and menswear brand Todd Snyder, are using stores to provide high-touch customer service and build deeper relationships with shoppers. Others, like Walmart, Walgreens, and Target, are focused on revamping stores to offer more convenience, both in-store and online.

The ecommerce giant will surpass Meta ($2.66 billion) and Google ($2.07 billion) combined. But Walmart and Instacart will see the strongest growth rates among retail media, noted Lipsman, growing 42% and 41%, respectively, in 2023. The search is on: Apple鈥檚 AppTrackingTransparency changed the digital advertising game when it took effect last year.

But many D2C brands are now weighing the pros and cons of putting some of their goods on TikTok Shop and using affiliate marketing to drive sales. 鈥淔or products that are $100 and under, you see the affiliate budget slowly start to go that way,鈥� Mayberry said. 鈥淒o we keep this off dot-com and only go to TikTok 厂丑辞辫?鈥�. Affiliate is entering a period of data stratification.

While there are signs of inflation easing, according to the Adobe Digital Price Index, digital prices of personal care products were still up 2.6% year over year in September, so it's as important as ever to cater to deal-seeking shoppers. Here are three strategies to ensure ecommerce success in personal care:. 1. Play the price is right.

At the same time, it helps that both companies have multiple pricing tiers, enabling them to appeal to shoppers across income levels and capture spending from aspirational as well as affluent customers.

In order to curb returns, ecommerce site Verishop has developed software that offers customers discounts at checkout if they agree to not make a return. Another company, Frate, is helping retailers save on shipping costs by enabling consumers to ship unwanted products directly to one another rather than back to a company.

The ecommerce giant confirmed it鈥檚 moving forward with its expansion of Amazon Fresh stores after pressing pause last year. Newly revamped locations in Chicago and Los Angeles feature improvements in selection and stock and more convenient checkout options (like Dash Cart or self-checkout).

Thanks to its growing retail media business, Walmart keeps its top spot on our 鈥淯nofficial Most interesting Retailers List鈥� for April 2024. Meanwhile, newcomer Home Depot and returning member TikTok Shop make the list for equipping advertisers with more data.

Tech products have the highest ecommerce presence, with 36% of consumers primarily purchasing them online, according to the survey. March 26, 2025. What percentage of consumers say they鈥檙e at least somewhat concerned with sustainability when shopping, according to a Blue Yonder survey? A) 12%. B) 39%. C) 78%. D) 86%.

Many digitally native D2C brands like Peloton are struggling to recapture the explosive growth they saw in their early years. These brands will make up less than a quarter of US D2C ecommerce sales this year, per our March 2023 forecast. This has led them to join with more established retailers to reach customers across more channels.

Amazon got into the direct-to-consumer (D2C) virtual care space in November 2022 with Amazon Clinic, a text-based telehealth service. The challenges: Amazon Pharmacy鈥檚 November 2020 launch caused a great deal of apprehension across the healthcare industry. But major players have since changed their game plans, new entrants have emerged, and Amazon Pharmacy didn鈥檛 cause the disruption many feared.

In addition, the luxury retailer will use social media and ecommerce to drive sales from beyond its physical store, said Canaves. 鈥淚鈥檓 expecting to see a ton of organic creator content on TikTok that will expand the brand's influence even further.鈥�. 3. Nike. Why we picked it: This could be a make-or-break year.

More like this:. 5 charts that make up beauty ecommerce. How and where CPG customers start their shopping journey. What marketers should know about why Gen Z shops. 5 charts showing D2C鈥檚 shift toward established brands. More Chart of the Day:. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace.

Retail: Banks can learn from the direct-to-consumer (DTC) brands that were originally solely digital, like Warby Parker, Allbirds, and Bonobos, but are now blending physical store operations with online operations. Their goal is to enhance customer service and to create unique in-person experiences and communal spaces for customers.

For October鈥檚 Unofficial Most Interesting Retailers list, we鈥檙e looking at eight retailers hoping to escape the ghastly realm of spooky deserted shopping centers and zombie malls. Gap, Amazon Fresh, and Victoria鈥檚 Secret lead our trick-or-treat bag of comeback brands.

Retailers such as CVS and Walgreens, direct-to-consumer (D2C) startups, and Big Tech players like Amazon are increasingly becoming healthcare providers. Their pitch to patients? Being established, consumer-obsessed companies that recognize the value in simplifying the patient experience. How can providers and marketers keep pace with the digital healthcare consumer?

That means any questionable behavior by Ebb could discourage consumers from subscribing to Headspace and hamper its D2C growth ambitions. Last year, a Belgian man died by suicide after six weeks of chatting with an AI chatbot鈥攖he chatbot encouraged him to do so.

鈥淚n today鈥檚 digital age, customers have more choices than ever, making customer loyalty a crucial part of the retail landscape,鈥� said Kacey Sharrett, head of global direct to consumer at GoPro. 鈥淎 strong loyalty program drives repeat business, enhances customer lifetime value, and fosters a connection between buyer and brand.鈥�.

Pinterest will continue to make itself hospitable to ecommerce advertisers. Pinterest will be the fourth-fastest-growing social platform we track. We expect Pinterest鈥檚 US ad business will grow 17.2% in 2024, with revenues of $2.66 billion. That鈥檚 thanks to its partnerships with large outside demand partners, including Amazon and Google, as well as growing traction for its conversion API.