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Shorts dominating prime real estate at the top half of the Subscriptions tab elevates pre-roll, mid-roll, and vertical display ad opportunities tailored for TV viewers. If this change is permanent, it could promote mobile short-form ads to reach a new audience on the largest screens in their homes.

Between 2024 and 2028, nearly $90 billion additional ad dollars will be spent on display advertising, with 86.2% of that new spend going to video ads. Only $12.37 billion incremental display ad dollars will come from nonvideo formats over that period. That鈥檚 not to say that nonvideo display formats are moribund.

Travel prefers search over display advertising more than any other industry. Though display ad spending is growing more quickly than search, it won鈥檛 affect the overall balance between them. Display advertising is dominant in the US, but not for travel. Among the nine industries we track, only travel and healthcare/pharma favor search ads over display ads.

US walled garden programmatic digital display advertising will cross the $100 billion mark next year, according to our forecast.

Google and the DOJ go to court for a second time: Another antitrust lawsuit alleges that Google runs a programmatic display ad monopoly.

Small businesses see higher engagement from phone display ads: Our Industry KPI data from Taboola uncovers a way for SMBs to compete with larger marketers.

Every customer鈥檚 reaction, share, or comment influences the reach of a bank鈥檚 message鈥攁nd could threaten the bank itself. Banks should use social media to actively engage online communities, not just to display ads.

Sam鈥檚 Club Member Access Platform (MAP) is launching display ads within its Scan & Go mobile checkout experience as an expansion of its omnichannel retail media formats. The move puts smartphones at the center of in-store retail media advertising, a move more retailers will likely make.

From 2014 to 2021, spending on non-video programmatic digital display ads in the US had compound annual growth of 27.3%. In 2022, that screeched to a halt, and spending actually declined 2.7%. In 2023, it will effectively be flat at $58.49 billion.

By 2026, US spending on ecommerce channel ads鈥攁 large subset of retail media鈥攚ill be more than triple its 2020 level, per our forecast. Within the ecommerce channel, both search and display advertising are growing rapidly.

The 鈥淢ad Men鈥� approach of finding the perfect slogan and polished copy isn鈥檛 gospel. For some, we鈥檙e now in the era of unpolished content, disruptive formatting, and what TotalRetail is calling 鈥渨eirdvertising.鈥� These ads take the basic idea of memeification found on social media and extend it to other forms of display advertising, including out-of-home (OOH) and print.

Retail media is moving from its initial state (search and on-site display ads) up the funnel toward social, open web, and connected TV. As retail media networks move into their next era, they should leverage partnerships to explore new channels, said Evan Hovorka, vice president of product and innovation at Albertsons Media Collective.

This is the first installment of our 鈥淏razil Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淐anada Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淐anada Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淢exico Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our annual 鈥淏razil Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our annual 鈥淐anada Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our annual 鈥淢exico Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Although automated channels are the de facto means of buying display ads, programmatic plays a smaller role when it comes to digital audio. As the market matures, digital audio platforms are developing their programmatic offerings to capture more budget from omnichannel advertisers. Key Question: How much digital audio services ad spending is programmatic?

Platforms dependent on traditional display advertising could struggle more than those developing commerce, subscription, and other non-ad revenue channels. Go further: Read our report on what鈥檚 changed in the first 100 days of Trump鈥檚 presidency.

The Trade Desk (TTD) posted Q2 revenues of $694 million, up 19% YoY and above expectations, driven by strength in connected TV and premium open-web inventory. However, cautious Q3 guidance cited slower advanced adtech adoption among large brands, macroeconomic budget pressures, and tariff-related spending risks. Shares fell nearly 40% in a day. For advertisers, the story underscores the open web鈥檚 importance as an alternative to walled gardens, with US programmatic open-web spend forecast to reach $48.8 billion by 2027. TTD鈥檚 future growth hinges on CTV, cross-channel targeting, and clean-room data collaboration to deliver premium inventory at scale.

This is no surprise, as these ads are tied directly to online shopping; search and display ads target users while they are on a retailer鈥檚 website or mobile app. Respondents reported investing in on-site channels like video ad brand pages, sponsored product ads, display, search, sponsored incentives, and tenancies and takeovers. Budgets are diversifying to include off-site ads.