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China-based manufacturers have copied the direct-to-consumer (DTC) playbook. One strong engine of Meta鈥檚 US ad growth over the past decade had been DTC startups, which drove early-stage growth through Facebook and Instagram ads.

The opportunity for Talkspace: The company has been pivoting away from direct-to-consumer mental healthcare as patients struggle to pay for therapy out-of-pocket. Talkspace is now contracting with more health insurers to make its services more affordable.

Direct-to-consumer brands should use value as a differentiator. The key stat: 56% of consumers worldwide say that a better price is the top way to encourage them to buy directly from brands, per the report. Free delivery, fast and convenient delivery, free returns, and loyalty programs round out the top five factors that encourage consumers to shop with brands directly.

Creators can now go D2C or OTT. Sports teams and media companies have teams helping get streaming platforms off the ground. But creators are launching their own platforms. Dropout from College Humor and 2nd Try from The Try Guys offer fans a way to subscribe to creator content directly.

During the opening week of the Olympics (July 26 to August 1), Nike increased visits to its direct-to-consumer (D2C) site, per data from Similarweb as reported by Reuters. Although competitor Puma also increased visits to its D2C site, others, like Adidas, Hoka, and On saw their visits decline.

But amid ongoing business challenges, more D2C brands have been willing to give the massive marketplace a shot鈥攊ncluding traditional, vertically integrated brands like Gap and Victoria鈥檚 Secret, as well as digital natives like sneaker brand Allbirds and swimwear label Cupshe. How should fashion brands and retailers approach third-party sites?

Walgreens recently debuted a D2C telehealth service in which patients can communicate with doctors and nurse practitioners about non-emergent health concerns over text or video. Predictions. Pharma marketers will capitalize on the trend of patients receiving care from retailer pharmacies and websites. They will ramp up their in-store and digital advertising of vaccines and medications.

Today, in other news, just the one story, Big Pharma companies going direct to consumer. (18:07):. Story one, Pfizer and Eli Lilly, two Big Pharma companies are going D2C. The first story here, Rajiv, is Pfizer.

As that process plays out and legacy broadcast channels like ESPN move from the cable and satellite ecosystem to a D2C streaming model, sports fans will ditch their cable bundles for streaming services. That migration of viewership could be the final blow for the legacy pay TV business, which in recent years has been held together by live sports. The future of streaming media is ad-supported.

In addition, Max, Peacock, and Paramount+ have doubled down on sports rights, while ESPN is pivoting from a cable network to a D2C streaming service. All this is driving a surge in CTV ad spending, especially since live sports content commands loyal viewership and high ad rates. What does this mean for marketers, media companies, and distributors? The TV ship has sailed.

D2Cs are investing in TikTok, but saving most spend for Google, Facebook. US D2C consumer packaged goods and beauty brands have divested some money from Facebook over the past few years, and ad spending on TikTok is on the rise, according to Rockerbox. The money that was going to Facebook has been moving to video.

D2C is an alluring option, but brands should also consider Amazon. D2C subscriptions give brands the most control over the customer experience and are a better avenue for strengthening customer loyalty. But many consumer packaged goods (CPG) brands have struggled to grow their D2C customer base, making Amazon and other marketplaces a viable second option. Sources. Numerator. PYMNTS.com. Recharge.

鈥凄颈谤别肠迟-迟辞-肠辞苍蝉耻尘别谤鈥� entertainment outperformed linear, which brought in $5.8 billion and $2.6 billion, respectively. The streaming business, including Hulu, ESPN+, and Disney+, had operating income of $47 million against a prior-year loss of $512 million. Global Disney+ subscribers edged up 1% to 118.3 million, while Hulu grew 2% to 51.1 million.

How about creators going direct to consumer and asking for tips essentially? We're in this tipping culture. Has that gained traction recently? Jasmine Enberg:. Yes, it is one of the fastest growing revenue streams for creators, but you also have to remember that these are really small sums.

Direct-to-consumer pharma advertising in the US鈥攚hich is only one of two countries, along with New Zealand, allowed to advertise drugs this way鈥攈as resulted in larger pharma ad shares. Tough regulations hold back pharma鈥檚 ad spending. Canada鈥檚 Food and Drugs Act restricts direct-to-consumer ads.

Direct-to-consumer (D2C) testing startups like Everlywell, LetsGetChecked, Kindbody, and Ro are jostling for consumers鈥� attention on social media. Predictions. Next year will bring a raft of mergers and acquisitions, particularly among the D2C brands that are concentrated on specific areas鈥攍ike sexual health. Telehealth companies will be a major buyer segment.

Victoria鈥檚 Secret announced plans to buy intimates direct-to-consumer (D2C) retailer Adore Me, a brand known for inclusive sizing and body positivity, for $400 million. The deal was one part of a broader push by Victoria鈥檚 Secret to overhaul its image. South Korean tech giant Naver announced plans to buy recommerce marketplace Poshmark for $1.2 billion as it seeks to establish a presence in the US.

The news: As we predicted, Amazon launched Amazon Clinic, a direct-to-consumer (D2C) telehealth clinic, equipped to treat common ailments like acne, dandruff, and hypertension. How Amazon Clinic works: It鈥檚 a message-based service available to adults ages 18 to 64 who live in one of the 32 states the clinic can operate in. More states will be added in the future, Amazon promises.

Direct-to-consumer (D2C) basics retailer Everlane is cutting 17% of its corporate employees, D2C athletics brand Gymshark is laying off more than 7% of its staff, and subscription apparel retailer Stitch Fix is reducing its salaried headcount by 20%.

The D2C play: Chewy, one of the fastest-growing large ecommerce companies in the US, will grow 11.0% this year. Other D2C brands like Bark and The Farmer鈥檚 Dog have gained popularity. 鈥淭hese smaller brands can really find their place by doing a lot of personalization, which I think works much better online,鈥� said Davidkhanian.

Some direct-to-consumer (D2C) natives have even taken to retail expansion to protect themselves against rising customer acquisition costs, while others are leaning into wholesale. Players like Poshmark have even been acquired after struggling with CAC while others, including Outdoor Voices, are still on the market for the very same reasons.

We define social commerce as transacting basically one click away, meaning they can go to a D2C site or somewhere else to transact. Again, if you think about who can get this right. (09:55):. Also, by the way, the whole point about AI being really expensive, a hundred percent right. Also, this is a great way of getting everybody else out of the market.