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Mobile wallets are the fastest-growing payment method for ecommerce and point-of-sale transactions worldwide, per March 2024 data from Worldpay. Mobile wallets make it easy for consumers to purchase items at events, where carrying physical cards may be inconvenient. They also reduce friction by removing the need to enter pins or sign a receipt.

Methodology: Data is from the January 2024 Marigold report titled "2024 Global Consumer Trends Index" in conjunction with Econsultancy. 10,394 adults ages 18+ in Australia, the Benelux region, Denmark, France, Germany, Japan, New Zealand, Spain, Sweden, the UK and the US were surveyed during September-November 2023.

The top two reasons shoppers worldwide buy directly from brands are a better price (53%) and free delivery (49%), followed by fast and convenient delivery and free returns (both 36%), according to Wunderman Thompson.

Gen Z shoppers prefer to start their product searches on Amazon over TikTok. Marketplaces lose share in places where US shoppers start their shopping journeys. Marketplaces lose share in places where US shoppers start their shopping journeys. Retail stores still dominate ecommerce when it comes to new product discovery and conversion.

Approximately 1,000 respondents were surveyed in each country: Australia, Brazil, China, France, Germany, Singapore, South Africa, Spain, the UK, and the US.

A recent Salesforce/YouGov study of marketers in the US, UK, and Australia revealed that generative AI is seen as a transformative tool by marketers, perceived to save about five hours of work each week—equating to over a month annually, considering eight-hour workdays.

For example, lululemon’s brand awareness among men is only around 13% in the US, 12% in Australia, and single digits everywhere else outside of North America, said CEO Calvin McDonald, during the company’s earning call in December. To drive those numbers up, the retailer is investing in targeted TV campaigns and other media buys.

A recent economist article suggests that Walmart is more of a threat to the eCommerce giant than the other way around. Threat to Amazon than the other way around.

Shein stumbles under UK regulators’ scrutiny: The ecommerce platform failed to relieve concerns about forced labor in its supply chain as it prepares for a more challenging operating environment.

Search giant and AI leader Baidu is working on reimagining its services with genAI, from search and document creation to digital avatars for livestream shopping. Currently, Baidu’s AI chatbot Ernie generates 18% of the company’s search results. India’s genAI sector is also gaining momentum.

Methodology: Data is from the September 2024 Emarsys report titled "Customer Loyalty Index 2024: Global." 10,041 consumers in Australia, Germany, United Arab Emirates, the UK and the US were surveyed online by Opinion Matters during June 12-17, 2024. Additional research from 2,000 adults ages 18+ was gathered by 3Gem Research and Insights during June 20-24, 2024.

For context, prescription Cialis was first approved in 2003 and is marketed by Eli Lilly—in 2014, Lilly signed a licensing agreement with Sanofi that permits the latter to pursue regulatory approval of an OTC version in the US, Canada, Europe, and Australia. What’s driving the about-face?

The countries surveyed were Argentina, Australia, Brazil, France, Malaysia, Saudi Arabia, United Arab Emirates, the UK, and the US.

The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?

I basically am going to take a very lawyerly position here and just say that this technology hasn't really found a new home yet because all the places that Amazon is licensing this tech to are so atypical as shopping settings that it's not really typical of any other environment.

Social media will squeeze traditional search budgets as shopping gets more social. Shoppers are increasingly searching for products on social media. TikTok kick-started the trend. But product search has become a core activity on nearly every platform, as users seek more visual, user-generated, or conversational responses to product queries. Meta is going all in on search with the help of AI.

Australia-based travel insurer World Nomads collaborated with UK-based specialist insurance, loyalty, and travel services provider Collinson Group to roll out a parametric travel insurance product to customers in the UK and Ireland.

Romania led the region in smart TV ownership and ranked No. 7 globally, tied with Australia. Some 63.3% of respondents owned a smart TV, significantly higher than the regional average of 49.3%. Live TV viewership in Romania was 93.3%, significantly higher than the regional average of 82.7%.

Methodology: Data is from the February 2024 Snap Inc. and IPG Magna report titled "Unleashing Influence: A Marketers' Guide To Influencer's Success." 5,214 weekly social media users ages 16-49 in Australia (n=1,022), France (n=1,005), Saudi Arabia (n=1,005), the UK (n=1,003), and the US (n=1,179) were surveyed online during September-October 2023.