Consumers were from 18 countries, namely Australia, Brazil, Chile, Colombia, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Mexico, Philippines, Singapore, Spain, Thailand, the UK, and the US.
Clover launched in three new markets鈥�Brazil, Mexico, and Australia鈥攊n 2024, which helped propel this growth. This European push will further support payment volume and revenue growth. The bigger picture: Clover also rolled out new products last year, which it can now market across Europe.
Most of the growth is tied to ever-rising retail ecommerce. Retail media鈥檚 valuable first-party data is now being used for ads targeted in-store and in nonendemic channels like CTV. Google, Meta, and Amazon still dominate the ad spending landscape. The triopoly鈥檚 share in Canada is among the highest in the world.