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Shein and Temu pull back US digital ad spending, shift to Europe: The change shows how geopolitical tensions trickle down to business operations.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

The bulk of the delivery company鈥檚 business comes from the UK and Europe, whose economies will be dealt a serious blow by tariffs. Deliveroo itself has been on shaky ground for the past few years, as cost-of-living crises soured consumers on delivery services and fierce competition in markets like Hong Kong drained profits. Our take: There are considerable synergies between DoorDash and Deliveroo.

The furniture retailer maintained its full-year forecast, following in the footsteps of other housing-adjacent companies like Lowe鈥檚 and Home Depot, thanks to its push to establish itself as a luxury lifestyle brand and European expansion.

Inflation waned in April: But early signs of cost increases are emerging.

Lloyds, NatWest, and Truist are redefining banking with generative AI. Lloyds moves beyond individual use cases to rethink processes entirely, aiming for a customer-facing AI agent by late summer 2025. NatWest shifted to reimagining entire customer experiences, empowering all 70,000 employees with AI tools to rapidly explore new possibilities. Truist focuses on "knowledge extraction," a low-risk, high-reward use case demonstrating immediate value. Continuous experimentation and adaptable strategies are crucial for AI implementation, requiring agile learning, boundary-pushing, and prioritizing employee buy-in for customer-focused solutions.

In the EU, the European Commission is investigating Alphabet, Apple, and Meta for non-compliance under the Digital Markets Act, which came into effect this year. And in the UK the Competition and Markets Authority will likely go into 2025 with new enforcement powers under the Digital Markets Competition and Consumers Act. Which Bill I'm sure you are very aware of. Bill Fisher:.

An investigation by ecommerce security firm Sansec found that between 500 and 1,000 ecommerce sites鈥攊ncluding one multinational company鈥攈ave been infected by malware from Magento extensions, leaving payment information and other sensitive data vulnerable. Both M&S and Co-op were hacked after a social engineering scheme enabled hackers to reset employees鈥� passwords. Hackers are also growing bolder.

The US and UK tout a trade agreement鈥攚ith a few caveats: The proposal would offer the UK some tariff relief while giving US businesses access to a $5 billion market opportunity, but it鈥檚 not a done deal.

US sales on Shein and Temu fell sharply following price increases: The decline is an unwelcome sign as both marketplaces fight to stay relevant with shoppers.

US shoppers are already turning away from Temu鈥攁nd fellow Chinese ecommerce operator Shein鈥攄ue to higher prices in response to tariffs and the removal of the duty-free benefit. While Temu faces fewer trade barriers in other markets, a growing movement worldwide is pushing to eliminate de minimis for low-value Chinese imports.

Hugo Boss is adjusting to the macro landscape on the fly: The German fashion house is rerouting China-made goods to other markets and stockpiling in the US to blunt the impact of tariffs.

In practice: As shopping preferences shift toward social channels, brands will need to prioritize authentic creators that are willing to be flexible. The best content creators are open to the test-and-learn strategy Markland highlighted. 鈥淭hey鈥檙e willing to delete a post and re-edit it in a different way.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.