As a result, more than a third (34%) of ecommerce retailers in the UK, US, Australia, Canada, Germany, France, Italy, and Spain plan to increase their delivery charges in 2024, per a November 2023 study by ShipEngine and Retail Economics. But consumers don’t want to pay extra for delivery.
Nico Le Bourgeois, head of US Shop operations, will now report to Mu Qing, a former ecommerce vice president at Douyin who now oversees TikTok’s global ecommerce business. He previously reported directly to Bob Kang, ByteDance’s ecommerce head. How we got here: There are a few potential reasons for the layering. ByteDance is unhappy with TikTok Shop’s US performance.
That’s not as easy in-store as it is online, where shopper behavior can be tracked in real time. Technological solutions are available, but expensive.