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The initiative aims to get customers to pay with all of PayPal鈥檚 payment solutions鈥攆rom debit cards to buy now, pay later鈥攅verywhere they shop. Debit card TPV grew 64% YoY in Q1, and the number of Venmo and PayPal debit card users shot up almost 80% YoY. BNPL volume grew more than 20% YoY in Q1, and its monthly active accounts that use the service increased 18% YoY.

Retailers stop viewing the store as "a single moment and start to take a step back to ask 'What's the lifetime value of investment, and what role does the store play in driving that maximum lifetime value?'" said Ethan Chernofsky, senior vice president of marketing at Placer.ai, at last week's 蘑菇AV's summit on Commerce Media Trends 2025.

Over half (53%) of US video game players who mostly play story-driven, single player games say that advertising in games or game-related promotions has at least somewhat of an impact on their purchasing decisions, according to March data from CivicScience.

Omnicom expands Creo into a global brand: The agency will unify creator strategy across markets, blending AI tools, media partnerships, and performance goals.

Apple stores nationwide saw weekend traffic rivaling the holiday shopping season, with many shoppers asking if prices would rise, per Bloomberg. Panic-buying reveals real-time consumer sentiment and market sensitivity to shifting economic trends.

Both companies are leaning into groceries to boost order frequency and loyalty and beefing up their ad businesses to capitalize on retail media interest. At the same time, a deal would likely clear antitrust hurdles easily, given that the two companies don鈥檛 overlap in any markets.

Digital users in Quebec鈥攎ost of whom speak French as their first language鈥攈ave unique habits that are different from the rest of Canada. These include heavier consumption of TV and lighter usage of digital services and online shopping.

While many are unauthorized, this trend has prompted media networks to incorporate YouTube into their programming strategy. Educational content: YouTube channels such as Cocomelon and Ms. Rachel post songs, nursery rhymes, and educational videos for young children. An Argentinian educational channel, El Reino Infantil, is the most subscribed-to Spanish-language channel on YouTube.

Walmart is upbeat despite tariff turmoil: The retailer expects to take share as shoppers grow more value-conscious.

We still expect gains鈥攁lbeit at a slower growth rate鈥攁cross a variety of digital metrics, including digital ad spending, retail ecommerce, and consumer engagement with digital content. This deck will:. Showcase data illustrating the present and future state of the digital economy.

This deck provides critical data to help retailers benchmark their own ecommerce sales against the wider market.

Microsoft鈥檚 AI assistant now handles bookings, shopping, and podcast creation, aiming to close the gap with ChatGPT by delivering real utility, not just enterprise hype.

Use this chart: With retail media networks (RMNs) growing in scale and complexity, marketers should push for campaigns that take advantage of the exposure that off-site ads can offer. Additionally, retail media planners should balance on-site tactics with off-site expansion for full-funnel impact. Related 蘑菇AV reports:. The State of Measurement in Retail Media (蘑菇AV subscription required).

The decline in main media spend reflects pressure to deliver results immediately鈥攂ut as Dan Gee of Media Futures Market noted, balance is key. Brands that neglect long-term brand building in favor of performance-only tactics may struggle to maintain relevance. Even as overall budgets dip, AI and personalization are emerging as bright spots.

The payments giant is expanding its financial media network to monetize its data and push profitability efforts forward

China鈥檚 retaliation rattles markets, but Big Tech could offset losses by leaning into AI, services, and subscriptions鈥攊f consumers still bite.

LG and startup TheTake, announced an upcoming "click to search" feature for LG's smart TVs, which they say will allow users to select items on screen with the LG remote and shop products with LG's webOS Pay functionality. TheTake also partnered with Samsung for new shoppable TV features announced at CES, including allowing viewers to shop for trending products in shows streamed through Samsung TVs.

On today鈥檚 podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how 鈥淧lanet YouTube鈥檚鈥� gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Bill Fisher for the conversation. Listen everywhere and watch on YouTube and Spotify.

Flashy new features meet AAA games, yet battery life shrinks and OLED gets ditched. Is this really a next-gen move?

Newsmax IPO is conservative media's moment: The network鈥檚 early success as a public company emphasizes advertiser confidence in right-leaning media.

Skai launches Celeste AI to streamline commerce media: Celeste combines cross-channel analysis and optimization, cutting task time from hours to seconds.