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Between them, they gained over 4 million daily app users in H1 2023, per GWS data, while Amazon saw its daily mobile app users drop by 1 million over the same period. Tesco and Sainsbury鈥檚 are reaping the rewards of digital investment. Tesco and Sainsbury鈥檚 online sales plummeted in 2022 as the digital grocery market normalized from its pandemic-related peak and shoppers returned to physical stores.

One stat that highlights that is half of American adults get their news from social media. 53% of X or Twitter users get their news from there. 43% of Facebook and TikTok users get their news from those platforms, those apps respectively. Jeremy who's got the best what to do about social media strategy in terms of publishers? Jeremy Goldman:. It is tricky.

In part, that reflects the sector鈥檚 leadership in the loyalty space: 90% of UK loyalty users are signed up to a supermarket program, versus 29% for clothing and shoes and 22% for cosmetics, per a November 2022 survey by Software Advice. UK consumers are already turning to loyalty programs to save money.

Pinterest partnered with Amazon on shoppable ads that direct users to Amazon鈥檚 website to complete their purchase. The innovations are part of Pinterest鈥檚 goal to make every pin on its platform shoppable. Other shoppable features on Pinterest include collages, merchant catalogs, and search.

Influencer marketing once referred to an Instagram power user featuring products in posts resulting in native promotional content. It was a cheaper and more authentic-feeling alternative to celebrity endorsements and paid social ads.

On today's podcast episode, we discuss who the LGBTQ+ community are, their relationship with advertisers, and what advertisers are getting wrong. "In Other News," we talk about the battle between TikTok and Instagram for young people's attention and which X (formerly Twitter) users are leaving the platform the fastest. Tune in to the discussion with our analyst Paola Flores-Marquez.

We'll see you tomorrow hopefully for the Behind the Numbers weekly listen, and email to podcast made possible by an Awin.

Dark patterns are user interface designs that manipulate consumers鈥� choices. They can be subtle, like making it easier to accept 鈥渁ll cookies鈥� rather than 鈥渘ecessary cookies.鈥� They can also be conspicuous, like requiring users to click 鈥淚 don鈥檛 want a discount鈥� to close a pop-up on a retailer鈥檚 website. Don鈥檛 dismiss dark patterns as a buzzword.

B2B marketers will increase AI usage in 2024 for content creation, personalization, performance tracking, and influencer identification. AI enhances understanding of buyer behavior, thereby optimizing engagement and campaign effectiveness. But balancing AI use with the human touch is crucial. Challenges remain, and priorities are shifting.

Users will be able to tap individual cutouts used in collages and see the brand price and other product metadata along with similar products to shop." So what's your take on this, on Pinterest expanding their shopping capabilities? Suzy Davidkhanian:. So I'm not surprised.

The thing that leapt out to me was that GenAI really turns on the fire hose because the article is pointing out phishing emails grew by over 1,000%. It's not like there were no phishing emails before generative AI came about. There are plenty, there are enough.

And I'd be like, "Oh yeah, I only have a phone number or email." And they're like, "Oh, okay. Nevermind.". Paola Flores-Marquez (08:44):. Get with it, Marcus. You can have so many more fans. Marcus Johnson (08:57):. And they just walk off like I just evaporated in thin air. Paola Flores-Marquez (09:04):. Yeah, no, they don't want your number. Marcus Johnson (09:04):. I still exist as a person.

On today's podcast episode, we discuss the quick adaptation and rejection of Threads by Instagram users, the complicated costs of bundling streaming services, where TikTok falls on the list of most influential social media apps, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell-Wolf and Max Willens.

On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI鈥檚 usefulness for advertisers will be similar to the calculator鈥檚 effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.

And this has involved us working to build this comprehensive views of our users through zero-party data like brand surveys, first-party data like our CRM database and even second and third-party sources.

The tech will help people create summaries of web articles and write responses to text messages and emails. Apple's voice assistant, Siri, will also be more conversational.

In the closing keynote of the conference, Patreon co-founder and CEO Jack Conte outlined a revamp of the platform to enable more ways for creators to develop monetizable relationships with fans beyond the subscription model, such as ticketed livestreams and email-gated access. Other platforms want to help creators tap into varied revenue streams.

Next up, if we were to look at the combined total of TikTok and Douyin user numbers around the world, Douyin being the Chinese counterpart, TikTok owned by ByteDance, of course. If we were to look at the combined total of those users, what percentage would the US loss of users account for out of that total? So what percent would that 102 million users being wiped off the slate count for?

They learn from user interactions and, over time, develop a knowledge base of questions and responses. Rivalry across the Big Six banks has led to wide AI chatbot availability in Canada. Users in Canada will attain the highest rate of chatbot adoption among our forecast set in the coming years. By the end of 2026, we expect that a little more than half of adults in Canada will use AI bank chatbots.

Facebook, Instagram, and Snapchat users can now shop Amazon directly from their feeds, writes our briefings writer, Daniel Konstantinovic. The social platforms users will be able to buy select products directly from Amazon all within their feeds.

On today's episode, we discuss what the biggest impact of generative artificial intelligence (AI) will be, whether time spent with ad-supported media is falling, why Lululemon is looking to sell its connected fitness company Mirror, the battle between SMS and email, what makes a shopping experience convenient, which country could see its population cut in half; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, and analysts Blake Droesch and Paul Verna.

Telecom: Includes point-to-point communications services, such as telephone voice and data communications, two-way mobile/cellular communications services, and other nonvoice message communications services (e.g., email and fax); includes multichannel video providers on a subscription fee basis (e.g., broadcast TV, cable TV, satellite TV, telco/fiber operators, etc.).

The platform that I use for email, for example, in the past few months now has an AI feature for proofreading and helping shorten emails and adjust tone that it didn't have a year ago. And so it's not like these are sneakily being brought into companies, but sometimes some of the very tools that people we're working with are already getting enhanced by ai.

So 37 million, we call them US Gen AI at work users. We think that's going to grow to 50 million next year. That would be 16% of internet users, 43% of all Gen AI users using it for work. So we think those numbers are still going up when you zoom out and look at it year over year.