蘑菇AV

Zooming out: Meta has recently invested in expanding its sports offerings鈥攁nd the findings indicate that this investment has been successful so far. Last week, Meta announced a multimillion-dollar partnership with UFC, making Meta its 鈥渙fficial fan technology partner.鈥�.

Relatively well, but not on par with giants like Instagram, Facebook, and TikTok. If the platform can convince advertisers that it鈥檚 a positive place to be, it could get a much-needed boost. Pinterest鈥檚 ad revenues are growing steadily, expected to reach $3.86 billion in the US by 2027. Pinterest is benefiting from uncertainty surrounding a potential TikTok ban in the US.

AI-generated fake KFC ad emphasizes consumers鈥� AI concerns: The reaction underscores lingering fears over AI鈥檚 ethical implications.

Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

Players like Meta, Snap, Apple, Rokid, Samsung, and Baidu are eyeing smart glasses as a more cost-effective and accessible AR form factor that can be enhanced by AI鈥檚 ability to deliver contextual information. AI integration is accelerating smart glasses adoption and capabilities.

Inside the Meta and UFC partnership: The deal鈥攂oth strategic and political鈥攎akes Meta UFC鈥檚 鈥渙fficial fan technology partner.鈥�

Government missteps turned into a viral ad for privacy, giving Signal a rare shot at user loyalty in a market crowded by data-hungry giants.

Snapchat reimagines its Partner Program for SMBs: The changes will see the program split into two tiers, with features to help SMBs advertise.

Our annual Trends to Watch report for Canada highlights expected developments in the country鈥檚 media and advertising market for 2025. Next year, we anticipate a shift in media buying will favor domestic publishers and retail media channels, while large platforms will contend with the new Digital Services Tax.

Those challenges will likely cause the companies to hit the brakes on ad spending, which in turn could deliver a serious hit to Google and Meta.

A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.

This deck provides an in-depth analysis of the home furnishings sector in ecommerce, including forecasts for sales growth, digital ad spending, and KPIs. It also highlights consumer shopping behaviors, spending trends, and the growing influence of social media.

Meta鈥檚 CTO claims nimbleness trumps incumbency in AI. However, Meta鈥檚 AI future still depends on the health of its core ad business.

xAI鈥檚 takeover of X gives it AI training data, compute power, and a ready-made audience鈥攐ffering a path to revive X鈥檚 ad business and investor confidence.

Why creator monetization matters: As influencer marketing spending grows, platforms that offer consistent payouts will retain creators who provide valuable ad space.