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Looking ahead, interest in AI-enabled wearable devices could prompt companies like Google or Meta to develop AR smart glasses, which would unlock even more AR marketing. Use this chart:. Highlight the growth opportunities in AR and VR advertising. Justify increasing spend on AR and VR content experiences. Discuss potential AR applications in marketing campaigns. More like this:.

For Samsung, 100 smartphone shipments lead to fewer than 11 tablets, six smartwatches, and six wireless earbud pairs sold. Building the ad business: Apple鈥檚 continued success with Gen Z can only bode well for its advertising ambitions, giving the company a better understanding of an important demographic that many advertisers are keen to reach.

Beyond the chart: According to our 2022 Smart Home Device Forecast, smart device adoption will grow to reach 49.0% of total US households by 2026, driven by already-smart households ramping up their ecosystems to include lighting, thermostats, and more security.

Smart lighting will one day be the most popular type of smart device. Smart lighting is an easy starting point for smart home device usership because installation is relatively simple, no major home modifications are necessary, price points vary widely, and installation allows users to save energy and reduce their carbon footprint.

The long-awaited Matter standard, which aims to unite smart devices, finally launched in October 2022. Matter will help reverse the dip in the number of devices per household. Households have an average of 22 connected devices in 2022鈥攄own from 25 in 2021鈥攊ncluding smartphones and laptops.

Prime Day shoppers are more likely to be into tech than the general population, leaning toward purchases of smart watches, smart home devices, and AR/VR products, according to CivicScience. 鈥淭his helps to explain why electronics sell so well on Prime Day,鈥� said Dick. 鈥淚t鈥檚 a remarkably tech-savvy group of consumers 鈥� They are on the front lines of early adoption of new technology.鈥�.

Forty-five percent of customers who don鈥檛 use mobile banking lack a smart device. Twelve percent feel they lack the necessary technical skills to bank online. When FIs attempt to fill the gaps left behind by branch closures, customers who cannot participate in telephone conversations or mobile banking often fall through the cracks.

In particular, providers are focused on capturing opportunities enabled by internet of things (IoT) devices鈥攕uch as wearables鈥攁nd biogenetics. And the time is ripe for this: In its Q2 earnings, Manulife reported a spike in sales of products with the John Hancock Vitality PLUS feature, thanks to increased consumer interest in health improvement. Who鈥檚 Partnering With Insurers on Tech Priorities?

OpenAI鈥檚 opportunity for device expansion: Partnering with Apple would give the AI startup unparalleled access to billions of users and make ChatGPT a standard on various mobile and wearable devices. OpenAI demonstrated advanced voice assistant capabilities in its GPT-4o model, which boasts AI capabilities across voice, text, and vision.

Budget 5G smartphones that incorporate premium features such as eSIM compatibility and improved camera technology and are bundled with wearables and Bluetooth headsets can help lock in new users. This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing鈥攁 daily recap of top stories reshaping the technology industry.

The news: Despite the pandemic, the growth of TikTok, and the proliferation of smart devices, today鈥檚 young adults say they are spending less time on social media than their counterparts of five years ago, per a new CivicScience survey. In 2017, 40% of respondents ages 18 to 24 said they spend less than two hours a day on social media. In 2022, that number jumped to 51%.

Someone will launch a product that attempts to serve as the master remote for all smart devices in the home鈥攑erhaps a certain tech giant or maybe an unexpected new entrant. Apple鈥檚 Aggressive Push Into Advertising Will Continue. Apple benefits from its privacy rules. Apple鈥檚 ATT put a major dent in the revenues of many large advertising platforms.

He saw this technology basically just going into phones and all these other wearable AI devices not having a place in the market. What'd you make of that? Gadjo Sevilla (06:41):. I think phones, smartwatches. I mean, these are things that people already have as a part of their lives and they do take voice input. So yeah, they're a natural next step, step and guess which company sells these things?

Smartwatches, for instance, do connect to the internet, but can also function offline to monitor sleep or track fitness. Nor do we count time spent playing a downloaded game or following a downloaded map. Apps drive mobile engagement. Apps crossed the 90% mark in mobile time last year and haven鈥檛 looked back.

The internet of things (IoT), the ecosystem of internet-connected sensors and devices that generate, collect, analyze, and transmit data from wearables and remote patient monitoring devices. Artificial intelligence (AI) and automation. Smart hospital solutions use AI to capture and process information, then build automation around the data.

The company is also planning to make in-house displays for mobile devices and wearables by 2024, which will reduce its dependence on suppliers like Samsung and LG, per Bloomberg. Despite years of pushing back on touchscreen-enabled MacBook Pros and iMacs, Apple is reportedly considering adding touch displays to MacBooks by 2025, per AppleInsider.

鈥淵ou're combining text, voice, speech, images, and even sensors from 飞别补谤补产濒别蝉,鈥� said Canaves. 鈥淭hat data can be interpreted and used to create even more powerful models, and even greater personalization.鈥�. OpenAI鈥檚 Sora is an example of generative AI with multimodal output, creating videos out of text which could, further down the road, generate personalized ads.

This is much lower than the 30% of consumers who say they鈥檒l invest in smart home security or the 29% that would buy health wearables/tracking devices. Marketers are a little more bullish on the tech, with 37% of CMOs and executives worldwide saying they will use the tech frequently to engage with customers over the next two to three years, per December 2023 data from Capgemini.

Does Tubi become preloaded on any kind of smart device or smart TV? Ross Benes (17:16):. You usually have to download Tubi just like you'd have to download Peacock or Netflix or those. It's not built in the same way that Samsung TV plus is when you turn on Samsung or the Roku channel is because they aren't an OEM. So they'd have some discoverability issues to overcome. Evelyn Mitchell-Wolf (17:32):.

That category includes internet-connected devices such as smart speakers, smart appliances, connected cars, and smartwatches. CTV is in a majority of US households. More than two-thirds of the US population will use CTV in 2023, and more than 85% of US households will have at least one internet-connected TV set this year.

The first wave of Gen Zers hit their teens during the rise of smartphones, wearables, virtual assistants, and various other disruptive technologies that have transformed the world in the last decade. As a result, they are steeped in digital experiences and welcome new ways of incorporating technology into their lives. They鈥檝e embraced the blur between technology and media.

Smartwatches were the things that I picked out. We're now agonizingly close to the 25% ownership boundary for smartwatches, already passed that in countries like USA and UK now. If you look at the year-on-year growth of smartwatches, it's really pretty impressive. Between 2019 to 2023, it's gone from, for example, 13% to 30% in the US, 7 to 23% in Brazil. So lots of really nice growth there.

The contrasting global smartphone market: North America is caught in the thrall of the Apple and Google smartphone duopoly that is focused on handsets but extends across ecosystems including wearables, fitness, entertainment, and mobile payments.

That has resulted in some divisions being shuttered: In the 18 months since we published our first 鈥淭he Power of Amazon鈥� report, the behemoth has closed its Amazon 4-star, Books, and Pop Up stores, and in-home care service Amazon Care, as well as discontinued its Halo activity trackers. A focus on cost-cutting has also meant widespread layoffs.