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France (Contentsquare, Botify, Mirakl) and the UK (Shell, Thought Machine, Lead Forensics) also have a strong presence in the global B2B digital ad ecosystem, with shares of both countries hovering around 6.3% to 7.3%. Notably, Spain’s share remains lower, fluctuating between 2.3% and 2.7% of total digital ad spending from 2020 through 2026.

Established in France in 1968 as a media agency. Acquired by Dentsu in 2013 through its purchase of Carat parent Aegis. Part of Dentsu Media. Key clients: Intel, Pampers, Ikea, Mastercard, Heineken. Havas Media Network (Havas). Media unit of the French holding company. Specialties include programmatic buying, performance marketing, out-of-home (OOH), social media, and experiential marketing.

It's only a couple of geographies including the US and I believe, France where you're starting to see just a minor uptick in adoption from, I believe it was like 32% to 33% in the US and a similar climb in France. And then secondly, it's the weird time periods that could be factoring for this. So Salesforce fielded this in January of 2023, January of 2024, March, and then August also in 2024.

The Portugal-based company is determined to help retailers implement automated pod-based stores primarily in Portugal, France, Italy, and Spain, as well as South American markets like Brazil, per TechCrunch. BlueCrow Capital led the funding round, alongside Lince Capital, Explorer Investments, and Kamay Ventures, Metro AG, and Techstars Ventures, per Maginative.