Gen Zers are on a path to take the lead on most platforms, while millennials remain a stable digital population and other generations pick up new habits.
This week, small businesses express concerns about President Trump鈥檚 policies, private label brands gain traction, and Gen Z embraces AI for shopping. Meanwhile, TikTok music influences purchases, and excessive advertising drives cart abandonment.
Each generation navigates its health journey differently. Here鈥檚 what marketers need to know about tailoring their strategies to reach Gen Zers, millennials, Gen Xers, and baby boomers at each stage.
Pediatric care provider Summer Health acquires Gen Z-focused virtual care company: Summer has an opportunity to establish rapport and build trust with young patients who don鈥檛 have much experience with the conventional healthcare system.