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It was from McKinsey and they were talking about consumer sentiment and there was a lot of great pieces of information in there, but the most interesting finding for me was about Gen Z because they showed that there was this duality in their behavior. So one thing they talked about is how Gen Z is saving, but they're also the most likely to splurge across generations.

I think Sam's Club has noted that a lot of the uptick in use of Scan and Go is coming from their Gen Z members. David Morris (08:37):.

Of all the kids on the internet, half of them are playing a digital game, and so I think it's really interesting because Gen Z is currently the leading generation, right, even compared to millennials, which are so much bigger than them. Gen Z is like, it's one of the few areas where Gen Z has a higher level of penetration and size.

We'll also arm you with insights to navigate search and social advertising amid privacy, ChatGPT, and Gen Z shock waves. Visit insiderintelligence.com/events to register. Jeremy Goldman:. The part of the reason why is that they've actually been caught somewhat surprised at the very beginning that they're making more on a per user basis for these ad supported subscribers. Marcus Johnson:. Hey, gang.

So I was wondering whether to put this story in, because my thought was, well, audiobooks, is that a big enough medium or media channel for us to really talk about? So I looked at some PEW research numbers.