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Chile is the fourth-largest retail ecommerce market by total sales and will be the No. 4 fastest-growing digital economy in Latin America. Understanding Chile鈥檚 11.0 million digital buyers is essential for brands and retailers looking to capitalize on this resurging ecommerce 尘补谤办别迟.鈥�

Over half (56%) of Gen Zers and 43% of millennials find social media content to be more relevant than traditional TV or movies, per October 2024 Deloitte data. That includes both creator-produced and user-generated content (UGC). Yet seeing creators and their work on non-social channels is still the exception rather than the norm.

And Gen Z consumers are much more likely to shop via social. Among the 18- to 24-year-olds polled in August 2024, nearly 70% (68.6%) had made a purchase on one of the nine social platforms.

Gen Z will be the largest group of users by generation in 2027. Overwhelmingly, Gen Zers view mobile wallets as their go-to payment method鈥攁nd want to use them for more than paying. Gen Zers are more likely to demand credit card features that enable mobile wallet commerce. Section 3: Challenges Facing Mobile Wallet Providers.

Understanding the nuances of how and where Mexico鈥檚 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce 尘补谤办别迟.鈥�

The move could help merchants win over Gen Z consumers, who despite being lukewarm toward BNPL are nevertheless relying more heavily on the service as they grapple with higher living costs and limited savings. What this means for the BNPL industry: This tie-up comes just one month after Klarna made a similar one with JPMorgan Payments.

Almost 45% (44.9%) of US children under 12 play digital games, according to our November 2024 forecast. 65% of US children under 14 played Roblox in 2024, a growth of 31 points from 2020, according to a September 2024 report from CivicScience. 48% of US Gen Zers played Roblox in 2024, per CivicScience.

It can help Google build brand loyalty among Gen Alpha and better compete with Apple Wallet

Nike is trying to reposition its direct-to-consumer (D2C) segment as a full-price business, starting with its ecommerce channels. Nike Digital went from having over 30 promotional days last January and February in North America to zero, Hill said. That helped boost full-price sales, but not enough: Nike Digital鈥檚 North America sales fell 12% YoY during the quarter.

But advertising around film and TV content on Snapchat is a significant opportunity to reach consumers where they鈥檙e more likely to be engaged and receptive to brands鈥攅specially Gen Z, which accounts for the majority of Snapchat users and represents the predominant source of digital buyer growth, per our forecast.

Where we've seen Gen Alpha wants the brands that are popular with Gen Z. And then Gen Z is looking to discover the brands that are popular with millennials. I think we saw that recently with Glossier, they're the quintessential millennial brand, but they've really appealed to Gen Z with new products-. Sara Lebow (13:12):. I'm wearing Glossier right now. Jacynth Bassett (13:12):. As am I.

As the mall's place in consumers' lives changes, brands are left to focus on bringing people in through experiences and attractions, or on forging their identities outside of those retail spaces. "A lot of people are going to malls, but they're not necessarily going there to shop," said our analyst Rachel Wolff on a recent episode of "Behind the Numbers: Reimagining Retail." Instead, people are visiting malls for restaurants, to socialize, or for experiential attractions.

Affiliate marketing reaches $10 billion milestone: Brands increase budgets as ecommerce and Gen Z engagement fuel growth.

However, 58% of US shoppers think frozen foods are more cost-effective than fresh food and 47% think frozen foods offer a better selection. 40% believe that frozen foods and fresh food have the same nutritional value. Key stat: Dollar Tree鈥檚 reputation serves it well.