However, smart home device usage among those ages 50 and older (including some Gen Xers) is much lower (33%), according to AARP鈥檚 annual report. Lack of necessity was the primary reason among those who are not interested in such devices.
Gen Xers: On top of the financial pressures from having salaries they deem too low, many Gen Xers are responsible for both their children鈥檚 and parents鈥� wellbeing. Yahoo Finance said this generation was 鈥淸too] busy taking care of kids and their own parents, along with dealing with inflation and rising costs, so they may not be making time to take care of themselves and their financial situations.鈥�.
50% of Black consumers say they鈥檝e recently stopped shopping at companies with differing political views, the highest among racial demographics, generations, or political affiliations, according to a February Harris Poll cited by Axios.