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Among these two groups worldwide, 81% reported switching brands in the past year, per a Salesforce poll from December 2024, versus 74% of Gen X and 63% of baby boomer respondents. Private label brands can align with Gen Z’s love of dupes. Dupe culture has become an entrenched part of shopping among younger generations, putting a fresh spin on what used to be known as knockoffs.

Almost three-quarters (72%) of Gen Z consumers have purchased an item directly from a social media platform, per Grin, compared with 65% of millennials, 60% of Gen X, and 46% of boomers. Roughly 2 in 5 (38%) Gen Zers make a social commerce purchase at least once a week, while 31% do so at least once a month.

Key stats: 69% of millennials, 57% of Gen Zers, and 54% of Gen Xers worldwide prefer messaging apps like Skype and WhatsApp for customer service, per Genesys, indicating that the audience exists for Skype but Microsoft once more missed out on capitalizing on an  opportunity.

Nearly 1 in 5 (17.5%) of Gen Zers prefer AI tools over Google, per Pearl, compared with 10.2% of millennials and 8.5% of Gen Xers. Copilot reviews are mostly negative. Only 3.3% of IT leaders said Copilot has provided significant value and it fails to deliver on 75% of what Microsoft said it can do.

Nonalcoholic beer set to overtake ale as world’s second-largest beer category: Younger consumers drive the growth as they consume less alcohol.

Spotify is doubling down on podcast engagement: New features arrive as listenership and advertiser demand both hit record highs.

And they’re more likely than Gen Xers or baby boomers to make purchases via social media, according to our survey. Limited acceptance of payment methods for social commerce purchases could be holding users back. Buyers are using a smaller range of payment methods for social commerce purchases than for traditional ecommerce. But this is likely due to limited acceptance—not consumer preference.

Utility will sway skeptical consumers, particularly more cautious older millennials and Gen X consumers. Rote purchases will become automated. The added convenience will lead younger consumers to automate everyday purchases. This could significantly impact traffic to home goods and grocery stores. AI concierge services for high-touch purchases will take off.

AI shopping penetration is higher for Gen Z than for millennials (45%), Gen Xers (32%), and baby boomers (22%), per Lily AI. Key stat: On TikTok, encouraging impulse buys often means choosing the right song.

comfortable—and 45% are uncomfortable—with brands using generative AI (genAI) to create imagery, according to a new report from YouGov. 55% of US consumers are uncomfortable with brands using genAI for creating social media posts, per YouGov's report. 18% of Gen Zers and millennials believe more personalized content experiences will be a benefit from the use of genAI in content creation, compared to 9% of Gen