蘑菇AV

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

Retail media search is gaining steam while Google and other traditional search players lag. Marketers will grapple with genAI and measurement challenges as they rely more heavily on retailers鈥� search ad offerings.

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.

As connected car technologies go mainstream, opportunities for advertisers are expanding. But success depends on balancing innovation with consumer privacy concerns and security challenges.

Advertisers still plan to invest more in contextual. As Google has inched toward deprecating its support for third-party cookies, publishers have been counting on advertisers shifting from audience targeting to contextual targeting.

Its new tool helps advertisers dodge harmful content without overblocking, giving brands clearer control over where their ads show up.

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

Acquiring Vistar and Blis strengthens its ad capabilities, but turning its mobile data advantage into ad dominance won鈥檛 be easy鈥攅specially in a market controlled by digital giants.

With a Trump-led DOJ expected to be softer on antitrust, Google is leveraging national security concerns to fend off calls for Chrome鈥檚 divestment, banking on shifting regulatory winds

Microsoft brings AI ad features to Copilot: It鈥檚 vying for ad dollars in an increasingly competitive chatbot space.

Google. Sensor Tower.

Spending in the US affiliate marketing ecosystem will exceed $10 billion for the first time in 2024. But content distribution changes, advertiser focus on first-party data, and shifting consumer behavior will push the channel into a new phase.

AppLovin faces fraud allegations from short sellers: Accusations of deceptive ad practices and data misuse put the firm under pressure; leadership denies the claims.

These ads appear alongside AI-generated responses to queries, offering brands and advertisers a dynamic way to engage a captive audience. Early tests suggest Rufus ads occupy about 1% of search budgets鈥攁 very small portion of ad placements compared with other search options鈥攂ut video鈥檚 visual appeal could drive higher conversions, per Adweek.

The tool could shift users away from Google and Bing, embedding AI search across Meta鈥檚 ecosystem and unlocking fresh ad revenue streams.

Chegg is suing Google, claiming AI Overviews steal its content and cut its traffic. The case highlights fears that AI-driven search is eroding content creators鈥� business models.

Banks want customers to act on offers they receive through their loyalty programs, as this drives sales for their retail partners鈥攁nd in turn, ad revenues for banks. As of 2021 (the latest available data), 95% of loyalty program users go inactive 90 days after joining, per PaymentsJournal. GenAI鈥檚 more granular targeting could stem this drop-off. How easy is it to implement?

A big Google decision is coming in 2025: A judge will rule in April on several DOJ proposals that Google sell Chrome and syndicate its data.