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Costco probably learned a ton from partnering with Instacart and other delivery providers, and now is moving onto their own.鈥�. Behind the numbers: Costco is No. 7 on our list of US ecommerce sales, with 1.5% of the US ecommerce market. Listen to the full podcast. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Amazon鈥檚 monetization may not be realistic in the near term, but if Walmart could even close the gap with Instacart on average revenues per user, it would add a couple billion dollars in ad revenues.

Walmart and Instacart are outperforming Amazon in digital grocery, which could prevent the company from market share gains in food and beverage and health/personal care/beauty. So far, Amazon has held off competition from Temu and Shein, but the upstarts could stunt future growth in categories like apparel, footwear, and accessories. Read the full report, US Amazon Ecommerce Forecast 2024.

Instacart, Klarna, Shopify deepen ties with ChatGPT. 7 tips for using ChatGPT to enhance SEO (without replacing people). Yesterday鈥檚 Chart of the Day: Rebound in aisle 5.

Recommendations are an area where creator and affiliate marketing remain useful, even as platforms like Instacart build out chat-based search that can provide recommendations. Use this chart:. Compare AI use cases. More like this:. Lessons from YouTube in how generative AI is changing the creator economy. How marketers can prepare for generative AI now: Upskill, personalize, and localize.

Walmart, Amazon, Instacart make search enhancements. Brand approaches to budget-conscious customer acquisition. How data and creators help Michaels and Shutterstock grow. More Chart of the Day:. 9/26 - Everybody loves YouTube. 9/25 - Show me the app money. 9/22 - B2B digital ad spend growth lags. 9/21 - Subscribe and save. 9/20 - Banking on traditional.

How Sam鈥檚 Club, Kroger, Albertsons, and Instacart are evolving their retail media networks. Walmart looks to carve out a share of the $1.857 trillion B2B ecommerce market. 5 things to know about Prime Day shoppers. More Chart of the Day:. 7/24 - Peak TV. 7/21 - Threads count. 7/20 - Snapchat leads in global user growth. 7/19 - Social B2Butterfly. 7/18 - Top 10 countries on Threads.

As it becomes more popular to buy alcohol online, expect delivery services, like Uber Eats and Instacart, and grocers to capitalize on the growing market. Use this chart:. Evaluate retail media budgets across categories. Plan wholesale alcohol purchases. Determine alcohol ecommerce ad spend. More like this:. Bud Light鈥檚 sales tank even as macro beer brands gain share.

How retailers like eBay, Instacart, and Tapestry are tackling stubborn retail problems. Revenue growth has slowed despite the influx of new paid retail memberships. D2C Brands 2023 (Insider Intelligence subscription required). More Chart of the Day:. 6/14 - Buyers without borders. 6/13 - Top of the funnel to you. 6/12 - YouTube鈥檚 retail rush. 6/9 - Make it discount. 6/8 - Google鈥檚 biggest rivals.

The Save Mart Companies also recently expanded its partnership with Instacart, implementing Instacart鈥檚 Storefront Pro platform (which features ecommerce and ad capabilities) and bringing Instacart鈥檚 smart Caper Carts in-store. Why we care: Amazon dominates the retail media channel, capturing 77.0% of US retail media ad spend this year, per our forecast.

Just to piggyback off what Sara said, Instacart had wildly massive growing revenues just very quickly whenever the grocery delivery space was in its infancy and they're backing off of those, and Instacart needs to find ways to keep that growth going. They got to keep their investors happy.

Instacart. Madison and Wall. Microsoft. Pinterest. Reuters. Roku. TikTok. Walmart.

Eager to capture growing search revenues, countless retailers from Michaels to Instacart launched ad networks, and the market is rapidly surging. US retail media ad spending will grow 25.8% next year to $51.36 billion, making up 18.1% of total US digital ad spend.

Online sales can be fulfilled via any channel, including doorstep delivery (e.g., Instacart, Amazon Fresh), 鈥渟hip to home鈥� (e.g., Amazon.com), or click and collect (e.g., curbside pickup, in-store pickup).

Self-serve advertising platforms are also growing in popularity; Spotify, Instacart, and more have all launched self-serve ad channels to offer advertisers greater control over their exposure. Our take: In its never-ending quest to reach profitability, Uber has become more and more of an advertising technology company.

Walmart really, they deliver all of their groceries, so they rather than companies that use third-party intermediaries like Instacart.

OpenAI鈥檚 delay in granting Azure ChatGPT API access allowed it to snatch up customers like Snap and Instacart. Getting awkward: Microsoft鈥檚 billions of dollars鈥� worth of funding in OpenAI helped propel the startup to stardom, but overlap in customer base isn鈥檛 making for an easy collaboration.

Together, the combined footprint of the companies would create one of the largest in-store media channels in the US with a reach of 85 million households, giving it an edge over Amazon, Instacart, and even Walmart. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Other retailers like Walmart and Instacart are also flourishing. But search still accounts for the bulk of RMN investment. Sponsored search results are RMNs鈥� bread and butter. Advertisers will spend nearly two-thirds (65.8%) of their retail media budgets on search formats this year. Although search ads are largely automated, they are not included in our definition of programmatic digital display.

Retailers and marketplaces can take advantage of ChatGPT to build their own chatbots for planning trips (with Kayak), outfits (with Klarna), meals (with Instacart), and more. These plug-ins have a strong monetization case, pushing users past idea generation into buying tickets, clothing, and food.

JPMorgan debuted Instacart and DoorDash cards, Venmo is building out its card program, and American Express moved into the space. The right partner could offer a considerable opportunity to build an industry-leading product that helps drive innovation in the co-brand space this year.

Then you have, of course, the explosion of Instacart during the pandemic, which doesn't offer click and collect and is delivery exclusive.

Instacart has offered self-service advertising for years. Kroger Precision Marketing moved its self-service retail media ad platform in-house last year. Walmart Connect announced self-service inventory for its TV wall and for smaller advertisers in April.

Roku is one of the biggest players in retail media CTV advertising, partnering with The Kroger Co., Instacart, and Best Buy. The Kroger Co. also announced a partnership with The Walt Disney Co. in April. Walmart is working with NBCUniversal in a retail media partnership.

Free delivery is table stakes for retail memberships, but most smaller retailers provide this through partnerships with DoorDash, Instacart, and others. Delivery companies will take a percentage of sales, but these relationships are necessary if smaller retailers want to build competitive paid membership programs. Explore cross-promotions and brand partnerships.