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Not only do brick-and-mortar stores account for the majority of retail sales, but they also act as billboards to build brand awareness with shoppers even if they鈥檙e not in the market to make a purchase.

Meituan鈥攁 multiservice ecommerce platform akin to DoorDash, Uber, Expedia, and Groupon rolled into one鈥攚ill be No. 1 in ad revenue growth in 2025 as consumer appetites for deals on travel and restaurants increase. At the same time, Baidu鈥檚 ad revenues will decrease 4.9% due to traditional search鈥檚 struggle as consumers turn to digital commerce and video content.

Its in-house ad platform, Netflix Ads Suite, is now available in all ad-supported markets, including the US, UK, Japan, Brazil, and Germany. From cautious to confident: Netflix鈥檚 ad chief Amy Reinhard said the company is moving beyond its "crawl, walk, run" approach, signaling it now sees itself as a full-fledged adtech player.

Japan, Baidu, Yandex, Facebook, Instagram, Pinterest, Snapchat, Apple, Amazon, Walmart, Instacart, and Criteo. Analysis is based on Skai advertisers with 15 consecutive months of performance data.

Prices could surge even further as countries such as China, Japan, and South Korea band together to respond to US tariffs. Our take: The Trump administration鈥檚 tariff policies are fueling economic disruption and a sharp shift in sentiment.

Ecommerce giant Amazon is the king of personalized experiences, starting with its deep learning-powered homepage鈥攚hich serves each customer a continually updated layout based on their real-time behavior. Strategically timed product recommendations. Apparel retailer MandM Direct uses AI to deliver personalized, real-time recommendations at the optimal point in the shopper journey. Virtual try-on tools.

DMs began rolling out Tuesday in 鈥渕ost markets,鈥� excluding Australia, Japan, the EU, and the UK, per TechCrunch. The chats won鈥檛 be encrypted like XChat or WhatsApp. Why it matters: Threads is trying to get out from under Instagram鈥檚 shadow鈥擨nstagram accounts are required for signup, psychologically linking the two for many consumers.

That increases the pressure on every retailer to find ways to distinguish their programs to keep shoppers enrolled. For example, beyond access to exclusive sales, Amazon Prime offers a broad swath of perks, including fast, free shipping; a free Grubhub+ membership; Prime Video streaming service; Prime Music streaming service; and photo storage.

7-Eleven to close nearly 450 North America stores as it struggles to adapt to 蝉丑辞辫辫别谤蝉鈥� shifting c-store habits: The retailer is also investing in digital and loyalty programs and improving its food options to win back customers.

Nintendo also partnered with Universal Studios to bring a Super Nintendo World attraction to amusement parks in Japan and the US. Growth may be slow to start. Marketers should keep in mind that widespread adoption of the Switch 2 may take a bit to ramp up. The pandemic inspired many people to join the Nintendo ecosystem.

Tariffs are also pushing US allies Japan and South Korea to strengthen their ties with their Asian neighbor, even as they pursue negotiations with the Trump administration. Our take: President Donald Trump鈥檚 tariffs have been successful in one respect: They have forced countries to reevaluate their trade relationships and dependence on the US.

The company also reported expanded adoption of Unified ID 2.0 across Japan, Italy, and the UK, and additional publisher integrations via OpenPath, including Warner Bros. Discovery and The Guardian. By the numbers:. Revenues: $616 million, up 25% YoY (vs. $575 million expected). Customer retention: Held above 95% for the 11th straight year.

How we got here: The expansion news comes mere weeks after the retailer said it would close 444 underperforming stores due to weak demand from inflation-hit, cost-conscious shoppers and declining cigarette sales.

By contrast, LVMH鈥檚 sales in Asia (excluding Japan) declined 10% YoY in the same period, while Kering鈥檚 fell 22% YoY. Our take: An investment in Moncler allows LVMH to expand its influence in the luxury market as well as keep rival Kering鈥攑reviously in the running as a potential suitor for the brand鈥攁t bay.

Personalized Promotions tools to help advertisers offer discounts in markets including the US, UK, Canada, Australia, France, and Japan. A new bidding feature in Performance+ that lets advertisers maximize the overall value of campaigns, not just clicks or conversions, giving them more control to tailor their strategies.