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Global smartphone shipments are up 7.8% YoY in Q1. Samsung leads, Apple slips, and Chinese brands gain.

So it's behind China where that number is 41.8%, which is crazy, slightly behind South Korea and Indonesia where it's 18%, and then significantly ahead of the rest of Europe and the US as you said, at around 17%. And there was a big surge in the UK and I think also in the US during the pandemic smartphone usage really went up at that point as well.

Competition in the VR/XR ecosystem is heating up, and strategic hardware-software alliances could accelerate competition for Apple's premium products.

Troubling signs in the smartphone space: Smartphone shipments drop to the lowest level in a decade. Innovation has stagnated, foldables have failed to take off, and the market for 5G handsets has reached saturation.

They've actually taken off quite a bit in South Korea and increasingly in China, but they're just a ripple in the US. I don't have the exact number, but very low single digits in terms of the amount of units sold in the US. I think some advances, more competition, better devices, and some new media are going to make them a lot more attractive this year, so I expect to see them to take off.

And South Korea is the 29th most populated country in the world. So they now in terms of you count up all of their apps family daily active people, there are over 3 billion. Their monthly number in terms of all the platforms that they have is closer to 4 billion, is really close to crossing that, could potentially cross that this year. Debra Aho Williamson:. That's a huge number.

Yeah, I think something Netflix is really struggling with is growth in its biggest markets, which makes sense when you have so many subscribers in North America and it's the main subscription base, it's going to be hard eventually to keep growing that, which is why the company's making a lot of investments in Asia and places like South Korea to try and build out new subscriber bases there.

In Thailand, some parts of China, and South Korea, for example, when you greet someone, it's very common to ask them, "Hi, have you eaten?" And the polite response, no matter your level of hunger is to say, "Yes, I have. Thank you very much for asking." The greeting norms in Poland, meanwhile, are a little more brutal. Ask a Pole, "Hi, how are you?"

When you think about Korea, you think about K-pop, K-drum. So now you may see more Chinese product that are out there and that brings some soft power and prestige to Chinese brand. I think that's one that I've been thinking of. If you think about Uniqlo, how they have different animes on the T-shirts, that's just help introduce animes to the mass market. Sara Lebow:.