Constellation Brands imports all of its beer from Mexico: That puts the Modelo parent in a challenging position in wake of US tariffs on imported canned beer and empty aluminum cans.
And the unbanked population is unevenly distributed: Just 59% of low-income consumers and 40% of rural inhabitants in Latin America have access to a banking account, per a January 2023 Mastercard and Americas Market Intelligence (AMI) survey. Even more consumers are underbanked. Forty-two percent of adults in Latin America don鈥檛 have a credit card, per BCG鈥檚 analysis of World Bank data.
With a projected $5.58 billion in digital ad spending in 2024, Mexico鈥檚 digital ad market is the second-largest in Latin America after Brazil. However, its 61.0% share of total digital ad spending will make the nation stand out on the global stage with the world鈥檚 eighth-most digitally penetrated ad market this year.