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Our expanded retail and ecommerce forecast coverage now includes country-level breakouts for 66 nations around the world. North America, China, and Western Europe continue to drive global outcomes, but a total of 53 countries will have at least $1 billion in ecommerce sales.

TikTok Shop plans to launch in Mexico next month: The move suggests the company is unfazed by the potential US ban.

How will tariffs affect international ecommerce? Trump鈥檚 punishing tariffs on Chinese imports could significantly impact Chinese retailers like Temu and Shein, which rely on low-cost goods to compete in the US.

Beyond that, the broader trade war risks fueling price hikes across the board, making shoppers more hesitant to splurge on discretionary purchases鈥攊ncluding alcohol. Go further: Read our FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands.

Zooming out: Consumers are validating marketers鈥� concerns as Canada, China, and the EU implement retaliatory tariffs. 91% of US shoppers are preparing to change their buying habits in response to the tariffs, with 41.4% planning on using sales or coupons, per Numerator, indicating that many might be hesitant to accept future price spikes.

With consumers once again highly attuned to rising prices, companies need to show that they鈥檙e aware of 蝉丑辞辫辫别谤蝉鈥� concerns and are doing all they can to offer value. Go further: Listen to our latest podcast episode on the impact of tariffs and how retailers can prepare, or read how tariffs will impact the payments industry.

"Nobody knows what's going to happen and when," said our analyst Rachel Wolff on a recent 鈥淏ehind the Numbers鈥� podcast, about the potential impact of tariffs. "Everybody's just waiting until the last possible minute to figure out, will these actually go into effect?" Retailers are bracing for disruptions as President Donald Trump鈥檚 on-again, off-again tariffs on imports from Mexico, Canada, China, and the EU loom.

The US does $2.18 trillion in cross-border trade (both imports and exports) with its top three biggest partners鈥擬exico, Canada, and China鈥攁ccording to the US Census Bureau.

But that means then US brands are going to be inherently more expensive and consumers in Mexico, consumers in the rest of Latin America, they have options. China's still an option. Europe is still an option, and then you're going to be coming into this, what do you, the consumer, value more? Your quality, your value, or the like?

Best Buy faces stiff headwinds: The consumer electronics giant warned of higher prices due to President Trump鈥檚 new tariffs, which will likely crimp demand.

Asia-Pacific has the largest retail and ecommerce sales in the world. While China continues to dominate global ecommerce share, India and Southeast Asia are increasingly driving growth. As consumer sentiment improves in China, the retail sales gap with the first-place US will narrow in the coming years.