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That's good enough for a third, 33% of live sports viewers. And by 2027, we think that 44% of live sports viewers will watch ESPN+. So if ESPN+ was able to do that, ESPN the channel, you imagine, would be able to do pretty well. I think they said in the article it's like 70 million households have access to ESPN. Ballpark. Oscar Orozco:. Sounds about right. Marcus Johnson:. Yeah.

Tubi differentiates itself with an eclectic offering of rotating blockbusters, old straight-to-video movies, made-for-TV specials, short-lived cult series, classic sporting events, and live broadcasts of the NBA鈥檚 farm league. Viewers have taken to this ragtag approach. YouTube usage keeps growing. YouTube continues to eat up more of children鈥檚 screen time.

On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha, and analysts Bill Fisher and Max Willens.

On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

MySports鈥� $69.99 is significantly more expensive than Venu鈥檚 planned launch price but still cheaper than competing pay TV and sports services like YouTube TV, Hulu + Live TV, and Fubo鈥攖hough its packages that contain specialty sports like the SEC eclipse competitors鈥� pricing.

Driving there was that fear, but that was before Max, formerly HBO Disney plus Netflix all got into advertising and then all these streaming services, including those and others have paid a lot of money to have live sports.

More bad news for Venu Sports: The proposed sports streaming service will go to court with Fubo in October, kicking a potential launch further down the road.

And with an international portfolio that includes Premier League matches in the UK and other prominent soccer properties in Western Europe, Amazon means business when it comes to live sports. Compared with traditional media companies, it has deep cash reserves and no need to monetize sports video directly, as long as it helps turn the flywheel.

On today's episode, we discuss whether there's room in people's streaming lives for the new service "Max," the significance of Montana preparing to become the first state to ban TikTok, why Expedia wants ChatGPT to be your travel advisor, a March Madness finals ratings surprise, YouTube TV launching its multiview feature, where the tradition of sports jersey numbers being retired came from, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of Briefings Jeremy Goldman, and director of forecasting Oscar Orozco.

Almost all the bundles that are being offered now heavily discount the ad supported version and they're adding the live sports, which will have ads in it. So they are doing things to grow the ad revenue, but maintaining the subscription revenue is a bigger deal. It's a lot bigger pot of money for them. Marcus Johnson (08:52):.

Live sports investments and ad blocking crackdown improvements in shorts monetization and it achieved its highest growth rate in two years. So not too shabby from YouTube. And then Google Network accounts for 12% of the pie and network is the odd one out here. It shrank 1% this quarter. It hasn't grown since Q2 2022 Network is lower margin than Google's other two advertising business units.

We're already seeing a lot of citizen journalism news clips that are vertical on traditional or connected TV, and we're also seeing more ads take up a part of the screen, which I think can be very effective, especially in sports content, live sports.

Another is that Netflix has a really big sports deal that is going to kick into effect next year with the WWE that will give it potentially some ad space alongside live sports. And we've seen that be a big driver of revenues and spending for Amazon and for YouTube. So it's not the NFL, but WWE is still really large, and I'm sure that there will be people who are looking to advertise alongside that.

On today's podcast episode, we discuss whether the way people watch sports has changed, if Uber and Lyft will ever be able to turn a profit, whether Peacock can keep its head above water, what happened to the TikTok ban, what The Walt Disney Co. should do with ESPN, who's not on the internet, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Max Willens.

But I found some data from a guy named Bill Carter who's a sports business journal columnist who used to run a sports marketing agency, and by his estimation, 17% of D1 student athletes nationwide had some kind of NIL deal in 2022. Marcus Johnson:. 17? 1, 7?

On today's episode, we discuss how recent YouTube TV price hikes will affect subscriptions, whether streaming TV actually costs less than cable, and if a sports streaming hub is a viable product. "In Other News," we talk about what Roblox's new ad rules will do to the metaverse and why Walmart+, Walmart's membership program, is resonating with high-income shoppers. Tune in to the discussion with our analyst Daniel Konstantinovic.

Today's facts, only three sports professionals, Jeremy, across the major US sports have had their jersey retired leaguewide, not just for their team. Who are they? Jeremy Goldman:. Michael Jordan. Marcus Johnson:. Nope. Jeremy Goldman:. Ah, what? Wayne Gretzky. Marcus Johnson:. Yep. Wayne Gretzky's number 99 jersey in hockey. Jeremy Goldman:. Bill Russell. Marcus Johnson:. Very nice.

On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.

But they're also becoming more active with sports rights. They've already have the NFL Thursday night games and stuff, Yankee games. They're looking to add more. They're extending their tentacles into local advertising as well. They have been rumored to be purchasing some of these Sinclair regional sports networks that have gone bankrupt.

The company joined other streaming services like YouTube and Amazon Prime Video in dishing out billions for sports rights when interest rates were much lower. Late to the frenzy: The changing financial realities of sports rights deals are made clear by FIFA鈥檚 Club World Cup struggles.

The company encouraged consumers to subscribe to its own paidTV service Hulu + Live TV days into the dispute, and even offered a 30% discount over this past weekend.

On today's episode, we discuss if Twitter is actually getting worse, whether folks will want to become "Meta Verified," what it looks like to digitally insert yourself as a player into a live basketball game, whether Airbnb's recent performance is reflective of the overall travel market, what paid family leave looks like in the US and in different countries, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

On today's episode, we discuss when people are most likely to boycott a brand, whether folks will shop elsewhere if they are charged for returns, where the NBA will live next season, if an ad-supported tier for Amazon Prime Video will work, how much vacation time people take in the US versus other countries, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

WBD, Fox, Disney team up to shake up sports streaming: The companies will launch a Hulu-like streaming venture with access to each network鈥檚 linear sports content.