蘑菇AV

Walmart expands third-party seller features as it tries to take on Amazon: The retailer is seeing early results from its marketplace initiatives, but its share of the market will remain at just 2.2% this year compared with Amazon鈥檚 72.4%.

Kohl鈥檚, Michaels, and others launch third-party marketplaces to boost shopper appeal: At the same time, Wish, Zalando, and Amazon are focusing on improving customer satisfaction and reducing returns.

H&M will sell more third-party brands to head off competition from Shein: The fast-fashion company is the latest in a long line of retailers to turn to marketplace sales for growth.

In some ways, that makes sense: The two marketplaces have been eating Forever 21鈥檚 lunch thanks to the de minimis provision鈥攚hich allowed them to sell products at vastly lower prices鈥攁nd a more nimble on-demand model that let them quickly capitalize on emerging fashion trends. Adopting a factory-to-consumer model would allow Forever 21 to take advantage of de minimis.

鈥淵ou could think of it as an ad marketplace, but it鈥檚 not just simply putting a display banner on a Linktree where the creator has no control,鈥� said Linktree co-founder and CEO Alex Zaccaria. 鈥淎 creator will choose a link to put on their Linktree that they feel is relevant to their audience.鈥�.

Social media companies are seeing online marketplaces like Temu and Shein slash ad spending. Social media ad growth could fall from around 13% to just 1.5%, a potential $10 billion impact, per an 蘑菇AV forecast. Overall digital ad spending could slow from 11.8% to 4.5%. "As these companies see their margins being squeezed, they've got to protect their bottom line," said Stambor.

International roots: Amazon relies heavily on China-based third-party sellers, which make up a significant portion of its marketplace and ad revenues. The 54% tariff on that country could raise consumer prices and cut into Amazon鈥檚 profit margins. Amazon Web Services (AWS) also relies on equipment and hardware from tariff-hit regions, which could drive up cloud services costs for businesses.

Western Europe鈥檚 regulatory backdrop continues to evolve, and stricter rules for digital players will disrupt Big Tech and Chinese marketplaces in 2025. At the same time, retail media and genAI adoption will accelerate, creating opportunities for growth across advertising and commerce. Regulatory enforcement will fundamentally affect Big Tech鈥檚 business models.

With your marketplace, you can get these brands to sponsor their placements and it's just another revenue stream. Sky Canaves:. I think any company that's trying to follow the Amazon playbook in building a retail media network has to understand that a lot of that growth has come from the marketplace.

The net impact will depend on the extent and duration of the tariffs and how effectively marketplaces support their sellers during the transition. CTV. We expect CTV ad spend to range from $29 billion to $33 billion in 2025, with a moderate tariffs scenario of $31 billion.

They can also use this chart to evaluate which marketplaces may be most impacted by tariffs. More 蘑菇AV reports:. FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands (蘑菇AV subscription required). Retail Trends to Watch in 2025 (蘑菇AV subscription required).

The growing marketplace: Nutritional supplements are both popular and considered effective. 77% of US adults take at least one, according to Amway鈥檚 2024 Habits and Healthspan report. More than three-fourths (77%) think their supplements have a positive effect on health,.

The retailer also aims to increase marketplace sales to over $5 billion in 2030, up from around $1 billion last year. Stores and supply chain are also due for an upgrade. The retailer will open around 20 new stores this year and remodel 鈥渕any more,鈥� while updating its supply chain to deliver orders faster and more efficiently.

In March, Meta released new influencer marketing tools, including updates to Instagram鈥檚 creator marketplace and AI-powered creator content recommendations for Partnership ads. In March, Semafor reported that YouTube would introduce dynamic, host-read podcast ads.

ATM Marketplace likened banks鈥� Gen Z branch strategy to the 鈥淎pple Store model,鈥� which aligns with the generation鈥檚 preferences:. Experience-first: Gen Zers prioritize engaging, interactive experiences over traditional services. Instant gratification: They expect fast, seamless service. Insight-driven: They want personalized insights and recommendations.

Etsy fights against Amazonification with new seller policies: The marketplace is overhauling its product designations to ensure all items have a human touch.

Walmart鈥檚 US ecommerce sales jumped 20% YoY, fueled by its expanding marketplace assortment and investments in faster, more efficient delivery. Target鈥檚 digital comparable sales rose 8.7%, in part due to surging interest in same-day delivery from its Target Circle 360 members. Ecommerce now accounts for roughly 20% of Target鈥檚 total sales.

Marketplace Ecommerce Sales Growth, by Amazon vs. Non-Amazon. Grocery Ecommerce**. Grocery Ecommerce Sales. Grocery Sales, by Channel. Grocery Ecommerce Sales, by Category. Grocery Ecommerce Sales, by Sales Channel. Grocery Ecommerce Sales, by Company. Apparel, Footwear, and Accessories Ecommerce. Apparel, Footwear, and Accessories Ecommerce Sales. Apparel, Footwear, and Accessories Sales, by Channel.

eBay鈥檚 consignment business is its latest play for luxury shoppers: The marketplace is betting on luxury to turn its fortunes around.

Google鈥檚 I/O showcases bold AI integration across products: The announcements show its marketplace strength but it鈥檒l need an effective monetization strategy to beat the competition.

Over 200 global brands began selling on Nykaa in the quarter ended December 31, 2024鈥攕ome of which are already among the 100 top brands on the marketplace. India鈥檚 beauty ecommerce and quick commerce sales grew by 34% YoY between June and November 2024, making it the fastest growing online market for beauty, per NielsenIQ.

Growth is driven by trends in buyer behavior, the convenience of third-party marketplaces, and AI tools offering personalized digital experiences that enhance customer engagement and streamline the procurement process. Data accuracy is critical for advanced ecommerce capabilities.

The Trade Desk (TTD) made waves with its Sellers and Publishers 500+ Marketplace last year. The solution, essentially a large inclusion list, narrows the open web down to a subset of websites and apps that TTD regularly vets and updates. In 2022, GroupM launched Premium Marketplace to provide clients with direct access to high-quality inventory.

The fast-growing marketplace is piloting paid search ads and launching an app marketplace with inventory and logistics management tools. 鈥淚t's a big deal considering the competition that Temu has already given Amazon,鈥� said our analyst Arielle Feger on a recent 鈥淏ehind the Numbers鈥� podcast. 鈥淎dding an ad component鈥�really adds fuel to that fire.鈥�. 3. Sephora.