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Ecommerce鈥攍ed by mcommerce鈥攊s regaining share versus brick-and-mortar. Although physical retail will still account for more than 80% of holiday retail sales, growth once again favors digital channels. We expect ecommerce sales to jump 11.3% this year on the strength of a 14.8% YoY rise in mcommerce. Mcommerce will account for almost 50% of total holiday ecommerce sales this year.

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

Social media's new battleground: Messaging apps innovate with features like location-sharing and group chats to capture younger audiences.

The Mobile Commerce Opportunity (Subscription required). Payments and Digital Commerce Platforms Forecast 2024 (Subscription required). Note: Respondents were asked, "Where did you make your most recent travel purchase?".

Mcommerce will account for 43.2% of US ecommerce sales in 2023 and will just fall short of the 50% milestone in 2027. Smartphone sales already account for close to 90% of mcommerce sales and will grow by 16.7% in 2023, while tablet and other mobile sales are shrinking. Digital shopper and buyer growth is coming from mobile-native Gen Z.

Mcommerce retail sales will total $140.65 billion during the 2024 holiday season, up 13.4% YoY. Mcommerce now accounts for over half of online sales during the holidays. After crossing the 50% threshold in 2023, mobile sales will add more than 2 percentage points to its penetration rate, reaching 52.7% in 2024, well above the full-year share of 44.6%.

Mobile commerce will gain a larger share of online retail sales. Mcommerce sales in Western Europe rose last year as shoppers made more of their online purchases via smartphones and tablets. This year, the outlook for mcommerce is even stronger as online sales bounce back across most of the region. Mcommerce continues to outpace total ecommerce.

Mcommerce is boosting ecommerce growth. Mobile commerce (mcommerce) will account for close to half (49.8%) of US ecommerce sales in 2027, we forecast. When it comes to mcommerce, TikTok鈥檚 challenger isn鈥檛 just Instagram, Facebook, and YouTube鈥攊t鈥檚 also Amazon. Fortunately, TikTok has built its own Amazon-style flywheel consisting of media, advertising, and commerce to compete with the retail giant.

Nordstrom gives its shopping app a genAI upgrade: The department store retailer hopes enhanced search and personalization capabilities will give it an edge this holiday season.

Mcommerce hits the mainstream. Mcommerce is now a primary channel for shopping as smartphones have become ubiquitous and tablets are used by more than half the population in Canada. We expect mcommerce will make up almost half of retail ecommerce in Canada later this decade. Transacting on the go. Mcommerce will hit C$40-plus billion ($30.72-plus billion) in 2023.

Go further: Read our 鈥淯S Mcommerce 2023鈥� report to understand the evolving mcommerce market.

On today鈥檚 podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years鈥�, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.

Mobile commerce. Generative AI has the potential to speed up innovation in the $4 trillion global mobile commerce sector, which accounts for over two-thirds of total ecommerce sales. The technology could help retailers and brands design better mobile apps with less time and resources.

Mobile commerce. Generative AI has the potential to speed up innovation in the $4 trillion global mobile commerce sector, which accounts for over two-thirds of total ecommerce sales. The technology could help retailers and brands design better mobile apps with less time and resources.

As mcommerce inches toward making up half of overall ecommerce sales, smartphones are dominating: The devices will generate 87.2% of mcommerce sales this year. Payment providers will invest in the mobile shopping and buying experience. They鈥檒l simplify mobile checkout through AR-based solutions and in-demand personalization services that surface the most relevant payment options for a given buyer.

Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.

US mcommerce sales (including sales from retail apps) will increase 11.7% to reach $542.66 billion this year, according to our forecast. We expect mcommerce will represent over half of total retail ecommerce sales by 2028. What it means: Mobile apps can increase engagement and sales.

What marketers need to know about mcommerce in 5 charts. Gen Z will push US mcommerce toward the tipping point for online sales. Connected devices become more shoppable while Apple muscles in on ad revenues. How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap.

Ecommerce and Mcommerce Sales. Ecommerce Sales by Company. India is moving into the global retail spotlight. Some of the attention that China used to garner from brands and retailers has shifted to India, especially since China鈥檚 retail sector started experiencing a slowdown several years ago that was exacerbated by the pandemic.

Showcase mobile and mcommerce habits. Improve the in-store and mobile shopping experience. More like this:. 3 challenges with mcommerce and how retailers can respond. 5 key stats on how mobile apps boost physical, digital sales. Gen Z is willing to pay more than any other generation for websites and apps. 5 key stats on loyalty programs and how data-driven insights can elevate UX.

Mcommerce will outperform wider ecommerce. Although UK mcommerce sales have slowed, they remain in growth鈥攁nd that growth will accelerate from 2024 onward. Mcommerce sales will account for 57.3% of total UK ecommerce sales by the end of 2025. What are the implications? Multichannel retailers will have a competitive edge.

On today's podcast episode, we discuss why Nike isn鈥檛 doing all that well, how it can stay relevant with the competition, and which brands it could possibly learn from. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.