蘑菇AV

Recent news of Walmart鈥檚 expansion of in-store ads, including audio and product demos, plus The Kroger Co.鈥檚 planned roll out of digital ads in the cooler aisle, has intensified the spotlight on the rise of in-store retail media. This fast-emerging segment is perhaps the most critical development in the digitization of the store, retail鈥檚 next mega-trend. Physical stores have enormous鈥攁nd almost completely untapped鈥攑otential as the next major media channel, yet US retailers have been remarkably slow to adopt.

Retail media has transitioned from its 1.0 era, defined by on-site search and sponsored product ads, into the era of retail media 2.0, which consists of a mosaic of ads on-site, in-store, and across other media channels. 鈥淭he opportunity gets much bigger, but realizing the opportunity also gets a lot more complex,鈥� our analyst Andrew Lipsman said on 鈥淏ehind the Numbers: Reimagining Retail.鈥�

鈥淯nderstanding how consumers are spending their time and money is paramount to your business being successful,鈥� our analyst Jeremy Goldman said on 鈥淭he Future of Digital 2024鈥� webinar. Here are three shifts in media consumption, purchasing behavior, and mobile usage, and how each is prompting new advertising strategies in streaming, social search, and gaming.

The US Hispanic population is young and growing faster than the general US population is. Their buying power will approach $2.8 trillion by 2026. Here鈥檚 a look at their media habits and how to reach them.

On today's episode, we discuss why Snap's growth continues to stall, what to make of their TikTok-esque short form video feed Spotlight, and what to expect from the company in the second half. "In Other News," we check in on Pinterest and discuss the most interesting trends in social media usage by generation. Tune in to the discussion with our analyst Jasmine Enberg.

On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.

Coca-Cola is increasing its investment in digital media channels to appeal to Gen Z, while Gap is focused on creating more story-forward, culturally relevant marketing campaigns. To cut costs, Procter and Gamble is using AI to improve order fulfillment and reduce ad waste, and Starbucks eyes growth in delivery. Here are five insights into how companies are adjusting strategies this year.

Now there are hundreds of channels, with major media companies creating their own Netflix competitors鈥攆rom Max to Disney+ to Peacock and beyond. This rapid acceleration in viewership and new streaming players has created massive market fragmentation that the old TV targeting and measurement methods can鈥檛 tackle.

Almost half (46%) of US adults primarily followed election news via TV, per The Harris Poll and HarrisX survey, ahead of any other media channel. Even so, 69% of US adults had little or no confidence in mass media, per September 2024 data from Gallup. Trust was particularly low among Republicans, 88% of whom had very little or no confidence.

The province鈥檚 homegrown entertainment industry has an outsize impact on media consumption, especially TV programming. Most of the top shows are made in Quebec and presented on top broadcasters like TVA and Radio-Canada. For news, French-language dailies like La Presse, Le Devoir, and Le Journal de Montr茅al are favored over national or international sources. TV is still king.

For some, watching FAST has become a major part of daily media consumption. Nearly 49% of CTV users will regularly check out one or more FAST options in 2025. And although only a third of the population (34.6%) will use these services this year, those who do will spend nearly an hour per day with their chosen platforms.

The news: At The Trade Desk (TTD)'s FWD25 event, executives from major media companies including NBCU, Disney, and The New York Times shared insights on making premium content more accessible to both viewers and advertisers.

Subscription OTT streaming is one of only a few media categories still seeing meaningful time spent growth in the US. The major platforms are heading in different directions, however.

Linear TV is the most prevalent media channel for D2C drug ads as pharma brands look to reach older generations who regularly take medicine. But pharma marketers are also devoting more of their advertising budgets to digital channels such as CTV and search engines.

It鈥檚 unclear if the ads will be temporarily or permanently removed from paid media channels and the CDC鈥檚 website. Kennedy told HHS staff that vaccine promotions from the government should endorse the idea of informed consent, in which consumers are provided with all the information about the treatment before deciding whether or not to receive it.

India鈥檚 total media ad spending is projected to increase from $12.7 billion last year to $19.6 billion in 2028, reflecting sustained growth across various media channels. Our take: India鈥檚 rapid ascent as a digital advertising leader highlights the vast potential of emerging markets within the Asia-Pacific region.

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage

Most of the fastest-growing media channels, including streaming media on CTV, social networks, and RMNs, will rely heavily on video ads for their growth. Video advertising鈥檚 continued strength will sustain display鈥檚 upward momentum. Between 2024 and 2028, nearly $90 billion additional ad dollars will be spent on display advertising, with 86.2% of that new spend going to video ads.

Treat influencer marketing as a core media channel鈥攚ith dedicated teams, standardized workflows, and cross-functional coordination. Centralizing ownership improves coordination, compliance, and reporting. Design campaigns with content amplification in mind.

Red Seat had 200 million monthly active views as of November 2024, underscoring the shifting media consumption trends from traditional broadcast to on-demand, personality-driven platforms. Our take: This deal reflects a shift in media power dynamics. Fox is strategically future-proofing its media business.

Discord鈥檚 platform is built for participation, not passive content: Brands face high standards鈥攁nd high rewards if they succeed.