No, one of the things that is very interesting here is I've seen mobile experiences, where generally, you have an okay m-commerce experience, and then, for whatever reason, the carts, when you're at the point of purchase, basically, you don't have the level of optimization that you would like. And this is a big deal, because mobile cart abandonment rates are significantly higher.
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| Oct 9, 2024
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| Jun 1, 2023
Source: Insider Intelligence | eMarketer
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| Jun 1, 2023
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| Jan 1, 2024
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| Jan 1, 2024
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| Jun 1, 2023
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| Feb 22, 2023
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| Jun 23, 2023
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| Jun 1, 2023
Source: Insider Intelligence | eMarketer
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| Jun 1, 2023
Source: Insider Intelligence | eMarketer
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| Jul 24, 2024
Mobile commerce will gain a larger share of online retail sales. Mcommerce sales in Western Europe rose last year as shoppers made more of their online purchases via smartphones and tablets. This year, the outlook for mcommerce is even stronger as online sales bounce back across most of the region. Mcommerce continues to outpace total ecommerce.
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| Jul 16, 2024
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| Jul 24, 2023
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Go further: Read our “US Mcommerce 2023” report to understand the evolving mcommerce market.
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Mobile commerce. Generative AI has the potential to speed up innovation in the $4 trillion global mobile commerce sector, which accounts for over two-thirds of total ecommerce sales. The technology could help retailers and brands design better mobile apps with less time and resources.
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| Feb 23, 2023
Mobile commerce. Generative AI has the potential to speed up innovation in the $4 trillion global mobile commerce sector, which accounts for over two-thirds of total ecommerce sales. The technology could help retailers and brands design better mobile apps with less time and resources.
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| Feb 24, 2023
As mcommerce inches toward making up half of overall ecommerce sales, smartphones are dominating: The devices will generate 87.2% of mcommerce sales this year. Payment providers will invest in the mobile shopping and buying experience. They’ll simplify mobile checkout through AR-based solutions and in-demand personalization services that surface the most relevant payment options for a given buyer.
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| Feb 28, 2023
US mcommerce sales (including sales from retail apps) will increase 11.7% to reach $542.66 billion this year, according to our forecast. We expect mcommerce will represent over half of total retail ecommerce sales by 2028. What it means: Mobile apps can increase engagement and sales.
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| May 13, 2024