蘑菇AV

Sports properties continue to flow to digital, increasing CTV ad inventory and monetization. In the past two years, Amazon Prime Video, YouTube TV, and Apple TV+ have exclusively licensed NFL Thursday Night Football, NFL Sunday Ticket, and Major League Soccer, respectively.

Instacart in grocery, AutoTrader in automotive, Best Buy in consumer electronics, and DoorDash in food delivery each represent a cross-section of industries that have moved heavily online and now present a lucrative audience monetization opportunity. 蘑菇AV the Survey.

Why it matters: YouTube鈥檚 advertising revenue growth, while slightly below analyst expectations, still demonstrates the platform鈥檚 robust engagement and monetization capabilities. The strong connected TV (CTV) viewing growth underscores the shift from traditional TV to streaming, with YouTube capitalizing on this trend.

So it's not surprising that Netflix would maybe back off these bigger longer term costly productions and focus more on quicker things like mobile that are not just faster to make, but have a lot more monetization options or towards smaller kind of independent premium gaming experiences.

Social platforms must get creator monetization right. Creators won鈥檛 abandon social media, but they are becoming less beholden to the platforms. Social platforms must prioritize developing and maintaining predictable and consistent creator monetization programs, especially for short video. Media companies must 鈥渦n-learn鈥� entertainment.

The picture-in-picture format could be a promising solution for YouTube to increase livestream monetization, while reducing the risk of losing viewers. What it means for advertisers: Because YouTube鈥檚 new format makes it less likely to skip or ignore the ads, advertisers should capitalize on the less-intrusive experience by creating compelling, contextually relevant ads that complement the livestream.

鈥淭he Google executives are like, 鈥榃e're pleased with Shorts monetization progress,鈥� Great, glad to hear you're pleased. But [that doesn鈥檛 give us] much concrete to comment on.鈥�. It鈥檚 safe to say Shorts is helping increase Youtube viewership, Mitchell-Wolf said.

Musk x Creators: Musk has been vocal about his potential plans to improve creator monetization on Twitter. During a staff Q&A in November, he floated the idea of encouraging YouTube creators to post videos to Twitter by offering 10% more than what YouTube pays.

During the earnings call, Meta鈥檚 Li sidestepped an analyst question about Marketplace monetization, saying that 鈥淢arketplace is one prong in a broader commerce strategy.鈥�. Meta allows advertisers in most industries to place ads in Marketplace, but most shopping is consumer-to-consumer. Advertisers also have the option to run ads in Facebook Groups鈥� feeds.

Facebook waited to launch ads on its platform until users were fully engaged with the product, then gradually increased the number of ads to balance monetization with user experience. That was a formula for success.

YouTube pause ads grow with smart TV rollout: As YouTube explores passive ad formats, it must balance ad revenue with audience satisfaction amid mixed reactions from users.

Instagram: New Ad Format Paves the Way for More Creator Monetization. Instagram added even more ad placements than sister company Facebook did in Q4. Meanwhile, creators got access to a myriad of new features鈥攕ome of which creators may say were long overdue. Ad and Monetization Updates. Instagram Launches New Ad Placements. Meta has introduced four new ad formats for Instagram:.

The strategy of diverting users from Instagram, a platform devoid of ads and with decreasing marketer engagement, to Threads, which currently lacks monetization, raises questions. If Instagram ratchets up its use of this feature, it could be potentially detrimental to the platform鈥檚 user experience, especially without immediate financial returns.

Earlier in June, Facebook introduced new features to streamline content creation and enhance monetization for creators, including an Inspiration Hub for content ideas, a Templates Hub for creating reels, Professional Mode features, and a lowered threshold for eligibility in the Stars program. Victory for TikTok with creators in the long term isn鈥檛 a given.

The bigger picture: More payment providers are pushing data monetization opportunities to diversify revenues. We鈥檒l likely see payment networks and issuers lean more heavily into it as value-added services become more important to their diversification efforts鈥攅specially as swipe fee fights and other competitive factors threaten other revenue streams.

Our take: The industry's tilt toward ad-free versions emphasizes the importance of user experience and data privacy in today's digital era鈥攁nd could also herald an evolution in social media monetization. For users, the proposition of paying for previously free services may be a hard pill to swallow.

Different types of games use different methods of monetization. Mobile will offer more monetization opportunities than console or desktop/laptop gaming, such as interstitial ads, brand marketing via in-game events, and branded goods. In contrast, console and PC gaming rely largely on subscriptions and discrete purchases.

Leaning into data monetization can bring in bigger revenues. This service can also strengthen brand loyalty to Klarna and increase customer engagement going forward. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 three-times-weekly recap of top stories reshaping the payments industry.

Investments in intellectual properties will set the stage for further monetization. In the past several years, China-based OTT services have invested in developing their own library of originals and other intellectual properties to establish a unique market position鈥攁kin to what Disney is today.

Monetization plans: Brands can currently get involved by hosting their own paid challenges and creating content for Zigazoo. Many of the upcoming monetization strategies Ringelstein pointed to are in line with what we predicted new social apps would take this year in our 2023 Social Media Trends to Watch report.

All participating retailers have a shopper marketing or co-op marketing program, as well as a monetization program that's incremental to their shopper marketing. All participating brands categorize themselves as either consumer packaged goods (CPG) or consumer brands.

Yes, but: Investment in the creator economy is reportedly slowing, and the social platforms are streamlining or shuttering some of their initiatives as they bring creator monetization in-house and refocus on products that directly relate to driving ad revenue. While the creator economy is clearly alive and well, it鈥檚 not immune to today鈥檚 economic reality.

Our take: Roblox's introduction of immersive video ads expands monetization opportunities for creators and offers brands an exciting way to engage the highly valuable Gen Z audience at scale. Roblox's detailed guidelines and brand suitability controls help ensure a safe advertising environment for users and brands.

The platform鈥檚 improved search ranking system provides better relevance and monetization, including looking at ad performance more holistically rather than at one specific ad.

As the competition for creative talent intensifies, such innovative features are likely to set new standards for content monetization and creator-audience interaction.